FIVS-Assure
FIVS-Assure is an online database gathering resources on social aspects programs in the wine, spirits and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world. These “Useful Approaches” are presented in relation to four topics: young people & alcohol, drinking & driving, responsible drinking, and marketing & advertising.
Society 2030: Spirit of Progress
Society 2030 is Diageo (one of the world’s largest alcohol beverage companies)’s social responsibility programme. Society 2030 is focussed around three primary initiatives. First, DRINKiQ is a comprehensive website that provides information, classes, and assessments about drinking in moderation. Diageo is promoting DRINKiQ in every market they sell in. Second, SMASHED works to combat underage drinking through youth education. Diageo hopes to reach 10 million youths by 2030. Lastly, The Wrong Side of the Road is an interactive experience that is being disseminated in partnership with UNITAR. That programme counteracts drinking and driving, and Diageo hopes to reach 5 million people by 2030. In addition to those programmes, Diageo also has an updated marketing code focussed around responsible marketing for drinking in moderation.
Sponsors: Diageo
Date: 2020
Implementation: International
More information on this initiative.
Relevant UN SDGs:
We Don’t Serve Teens
The FTC’s anti-underage drinking campaign, “We Don’t Serve Teens”, provides ads, principles, materials, resources, and trainings to businesses to help them build robust systems against youth drinking.
Sponsors: US FTC Consumer Advise
Date: 2008
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
Vivamos Responsable
An education programme that promotes healthy habits and responsible drinking among young people. Since 2004, 1344 lectures have been organised with the participation of 29,021 students from 875 Argentinian schools. The seminars last approximately one hour and include a video and a subsequent debate.
Sponsor: Quilmes
Date: 2004
Implementation: South America
More information on this initiative.
Relevant UN SDGs:
The Right Amount
The Right Amount is a responsible alcohol consumption website with consumer facing information, guidelines and a standard drink calculator. Industry resources are available to download and campaign is free of charge for industry participation.
Sponsors: Wine Growers Canada
Date: 01 December 2021
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
Portman Group’s New Training on Alcohol Marketing
The Portman Group, the UK alcohol social responsibility body, offers a free online training programme for start-ups and small producers to better understand and implement the Code of Practice on Naming, Packaging and the Promotion of alcohol beverages.
Sponsors: The Portman Group
Date: 28 April 2022
Implementation: The United Kingdom
More information on this initiative.
Relevant UN SDGs:
Rethinking Drinking – Alcohol and Your Health
“Rethinking Drinking – Alcohol and Your Health” is an initiative by the National Institute on Alcohol Abuse and Alcoholism, which provides evidence-based information about alcohol and health along with tips, tools, and resources for those who want to cut down on or quit drinking. Designed for adults from the United States who drink alcohol, the booklet can be dowloaded here, or the information could be accessed online here.
Sponsors: The National Institute on Alcohol Abuse and Alcoholism
Date: December 2021
Implementation: North America
More information on this initiative.
Relevant UN SDGs: