Download national drinking guidelines table
(only accessible to FIVS-Members)


Prata om Alkohol

Prata om Alkohol (Talk About Alcohol)

Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's Breweries

Prata om Alkohol

Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.

More information here.


Don't Drink and Drive

Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private Brauereien

Don't Drink and Drive

The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.

More information here.


Codigo de Comunicacion Comercial del Vino

Código de Comunicación Comercial del Vino

Sponsor: Federación Española del Vino

Código de Comunicación Comercial del Vino

Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).

More information here.



Wise drinking

Wise Drinking Mobile Phone App

Sponsor: Pernod Ricard

Wise Drinking Mobile Phone App

A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.

More information here.

Akcję KRZYŚ – trzeźwy i życzliwy kierowca (Campaign KRZYŚ – Safe and Sober Driver)

Categories: Drinking and Driving, Europe, FIVS-Assure, Public, Recommendations|

The KRZYŚ Safe and Sober Driver campaign provides designated drivers with badges labeled “Krzys” to signify that they will not consume alcohol beverages at the event in question. Sponsor: KRZYŚ Foundation [...]

Parents, You’re Not Done Yet

Categories: Educating Young People, FIVS-Assure, North America, Private, Recommendations|

"Parents, You're Not Done Yet" is a brief leaflet providing quick, simple information about how to monitor young people's alcohol beverage consumption. Also available in Spanish. Sponsor: Foundation for Advancing Alcohol [...]

Women and Alcohol

Categories: Alcohol and Pregnancy, FIVS-Assure, Moderate Consumption, North America, Operating Responsibly, Public, Recommendations|

A booklet that provides a variety of health information for women that choose to consume alcohol beverages. The booklet covers the health benefits of alcohol beverage consumption, as well as the [...]

National Organization for Fetal Alcohol Syndrome

Categories: Alcohol and Pregnancy, FIVS-Assure, North America, Public, Recommendations|

National Organization on Fetal Alcohol Syndrome's (NOFAS) educationally focused website that offers information about birth defects associated with Fetal Alcohol Syndrome (FAS) and seeks to improve the lives of individuals and [...]

Moderation During COVID-19

Categories: FIVS-Assure, Moderate Consumption, Oceania, Private, Recommendations|

DrinkWise created a national marketing campaign to remind consumers about the importance of moderating, for those who choose to drink during the Australian COVID-19 lockdowns in 2020. Sponsors: DrinkWise Australia Implementation: [...]

Wine Institute Code of Advertising Standards

Categories: FIVS-Assure, Marketing and Advertising, North America, Operating Responsibly, Private, Recommendations|

Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines. Sponsor: Wine Institute [...]

Wine Moderation

Categories: FIVS-Assure, International, Marketing and Advertising, Private, Recommendations|

Wine Moderation is a website designed to promote principles of moderate consumption through interactive graphics. Sponsors: Wine Growers Canada Implementation: International More information on this initiative. Relevant UN SDGs: Back to [...]

Pernod Ricard Code for Commercial Communications

Categories: FIVS-Assure, International, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising. Sponsor: Pernod Ricard Year: January 2020 Implementation: International [...]

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