Prata om Alkohol

Prata om Alkohol (Talk About Alcohol)

Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's Breweries

Prata om Alkohol

Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.

More information here.


Don't Drink and Drive

Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private Brauereien

Don't Drink and Drive

The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.

More information here.


Codigo de Comunicacion Comercial del Vino

Código de Comunicación Comercial del Vino

Sponsor: Federación Española del Vino

Código de Comunicación Comercial del Vino

Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).

More information here.



Wise drinking

Wise Drinking Mobile Phone App

Sponsor: Pernod Ricard

Wise Drinking Mobile Phone App

A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.

More information here.



DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

Sponsor: Drinkwise Australia

DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.

More information here.


Gallo Employee Resource Groups

Employee Resource Groups

Sponsor: E&J Gallo Winery

Employee Resource Groups

E& J Gallo employees have access to seven Employee Resource Groups: LA CASA, GAAN, WOWS, enABLE, ASIA, LGBTQ+, and GVO. These groups operate both as affinity groups for employees to network with peers who face similar obstacles and vehicles for underrepresented groups of employees to have their voices heard.

More information here.



Download national drinking guidelines table
(only accessible to FIVS-Members)

Blood Alcohol Calculator: the Virtual Bar

Categories: Educating Young People, FIVS-Assure, Moderate Consumption, North America, Private, Recommendations|

Virtual bar to teach young people their limits and about blood alcohol content. Users choose weight, height, gender, drinks, food, and timing to find out what their limit is. Sponsors: The [...]

The Portman Group’s Codes of Practice

Categories: Europe, FIVS-Assure, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

Fifth edition of the Portman Group's Codes of Practice for the naming, packaging and promotion of alcoholic drinks. It also provides a procedural framework for influencing, regulating and controlling industry practice. [...]

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Categories: Drinking and Driving, Educating Young People, FIVS-Assure, North America, Private, Recommendations|

A lesson plan and assessment to teach high schoolers about the dangers of drinking and driving and exploring the effectiveness of anti-drinking initiatives. Sponsor: MediaSmarts and Health Canada Implementation: North America [...]

We Don’t Serve Teens

Categories: Educating Young People, FIVS-Assure, North America, Operating Responsibly, Public, Recommendations|

The FTC's anti-underage drinking campaign, "We Don't Serve Teens", provides ads, principles, materials, resources, and trainings to businesses to help them build robust systems against youth drinking. Sponsors: US FTC Consumer [...]

Wine Institute Code of Advertising Standards

Categories: FIVS-Assure, Marketing and Advertising, North America, Operating Responsibly, Private, Recommendations|

Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines. Sponsor: Wine Institute [...]

Power of People

Categories: Diversity Equity and Inclusion, FIVS-Assure, International, Operating Responsibly, Private|

Through Power of People, Accolade has revamped its hiring process in the model of diversity, equity, and inclusion. The initiative also includes training for current employees. Sponsors: Accolade Wines [...]

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