Download national drinking guidelines table
(only accessible to FIVS-Members)


Prata om Alkohol

Prata om Alkohol (Talk About Alcohol)

Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's Breweries

Prata om Alkohol

Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.

More information here.


Don't Drink and Drive

Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private Brauereien

Don't Drink and Drive

The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.

More information here.


Codigo de Comunicacion Comercial del Vino

Código de Comunicación Comercial del Vino

Sponsor: Federación Española del Vino

Código de Comunicación Comercial del Vino

Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).

More information here.



Wise drinking

Wise Drinking Mobile Phone App

Sponsor: Pernod Ricard

Wise Drinking Mobile Phone App

A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.

More information here.

Moderation During COVID-19

Categories: FIVS-Assure, Moderate Consumption, Oceania, Private, Recommendations|

DrinkWise created a national marketing campaign to remind consumers about the importance of moderating, for those who choose to drink during the Australian COVID-19 lockdowns in 2020. Sponsors: DrinkWise Australia Implementation: [...]

Código de Autorregulación Publicitaria de la Federación Española de Bebidas Espirituosas (FEBE)

Categories: Europe, FIVS-Assure, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

FEBE's Código de Autorregulación Publicitaria is a set of ethical principles and rules to apply in the advertisement of alcohol beverages. Sponsor: Federación Española de Bebidas Espirituosas (FEBE) Date: 13 March [...]

Family Talk

Categories: Educating Young People, FIVS-Assure, Moderate Consumption, North America, Operating Responsibly, Private, Recommendations|

Labatt's Family Talk is website designed for parents about how to have a discussion with their children on alcohol beverages consumption. Sponsor: Labatt Implementation: North America More information on this initiative. [...]

Talking to Teens: Underage Drinking

Categories: Educating Young People, FIVS-Assure, North America, Private, Recommendations|

The most recent booklet that focuses on helping parents talk to their children about the dangers of underage drinking. It also addresses the physical and mental effects underage drinking has on [...]

Wine in Moderation Guidelines from Sogrape’s QR Code

Categories: FIVS-Assure, North America, Operating Responsibly, Private, Recommendations|

Wine in Moderation's guidelines for a moderate and responsible consumption of wine, and the messages under their “Choose| Share | Care” tagline are now downloadable on the go. Sogrape developed a [...]

How to Drink Properly

Categories: Educating Young People, FIVS-Assure, Moderate Consumption, Oceania, Private, Recommendations|

How to Drink Properly is a campaign that promotes safe and moderate drinking, highlighting responsible alcohol consumption. The campaign was started by DrinkWise and is targeted at young adults. Sponsor: DrinkWise [...]

Alkoholdialog (Dialogue about Alcohol)

Categories: Educating Young People, Europe, FIVS-Assure, Moderate Consumption, Operating Responsibly, Private, Recommendations|

Alkoholdialog is a website that is aimed parents and provides advice on to how to best convey messages related to alcohol beverage consumption. The website provides forums and expert opinions to [...]

Load More Posts


The content of the FIVS-Assure website is provided for general information and on an “as is” only basis and all warranties are disclaimed. The information contained on this website does not constitute legal advice or legal opinions. FIVS, FIVS-Assure, and its agents are not legally responsible for any actions implemented based on any information contained on the FIVS-Assure website. In no event shall FIVS or FIVS-Assure be liable for any damages whatsoever arising out of, or related, to the FIVS-Assure website or information contained in it. FIVS and FIVS-Assure attempt to ensure the accuracy of all information on this website, including translations; they do not however, provide and hereby disclaim any warranty expressed or implied regarding the accuracy or correctness of any of the contents, including translations, on this website.

The FIVS-Assure website does contain links to external websites that may be useful to you. Please note that these sites are not controlled by FIVS-Assure and FIVS-Assure is not responsible for their content. They are provided as additional resource options only. FIVS, FIVS-Assure, and its agents are committed to and recognize your need for protection and privacy issues on the Internet. To ensure the privacy of personal user information, FIVS-Assure does not release membership list information to third parties unless required by law. To help provide our services, FIVS-Assure may occasionally provide non-personal information to other companies that work on our behalf.

Copyright Permitted Uses. Restrictions on Use.

Materials available on this website are protected by copyright law. Copyright © 2021. All rights reserved. No part of the materials, including graphics or logos, available on this website may be copied, photocopied, reproduced, translated, or reduced to any electronic medium or machine-readable form, in whole or in part, without specific permission. Distribution for commercial purposes is prohibited.