Prata om Alkohol

Prata om Alkohol (Talk About Alcohol)

Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's Breweries

Prata om Alkohol

Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.

More information here.


Don't Drink and Drive

Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private Brauereien

Don't Drink and Drive

The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.

More information here.


Codigo de Comunicacion Comercial del Vino

Código de Comunicación Comercial del Vino

Sponsor: Federación Española del Vino

Código de Comunicación Comercial del Vino

Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).

More information here.



Wise drinking

Wise Drinking Mobile Phone App

Sponsor: Pernod Ricard

Wise Drinking Mobile Phone App

A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.

More information here.



DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

Sponsor: Drinkwise Australia

DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.

More information here.


Gallo Employee Resource Groups

Employee Resource Groups

Sponsor: E&J Gallo Winery

Employee Resource Groups

E& J Gallo employees have access to seven Employee Resource Groups: LA CASA, GAAN, WOWS, enABLE, ASIA, LGBTQ+, and GVO. These groups operate both as affinity groups for employees to network with peers who face similar obstacles and vehicles for underrepresented groups of employees to have their voices heard.

More information here.



Download national drinking guidelines table
(only accessible to FIVS-Members)

Parler d’alcool à ses enfants sans être dépassé

Categories: Educating Young People, FIVS-Assure, Moderate Consumption, North America, Operating Responsibly, Private, Recommendations|

"Parler d'alcool avec ses enfants sans être dépassé" is a brochure designed for parents to be aware of key issues regarding talking to their children about alcohol beverage and related issues. [...]

Alcohol Beverages Advertising Code

Categories: FIVS-Assure, Marketing and Advertising, Oceania, Operating Responsibly, Private, Recommendations|

The Alcohol Beverages Advertising Code is designed to ensure that alcohol is marketed in a responsible manner in Australia. Sponsor: The ABAC Scheme Limited Date: 21 June 2019 Implementation: Oceania More [...]

SpiritsEUROPE Guidelines for the Development of Responsible Marketing Communications

Categories: Europe, FIVS-Assure, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

SpiritsEUROPE responsible marketing communications guidelines that assists their members conduct product advertising and marketing. Sponsor: SpiritsEUROPE Date: 2015 Implementation: Europe For More information on this initiative. Relevant UN SDGs: Back to [...]

Materials in Spanish for Employers

Categories: Diversity Equity and Inclusion, FIVS-Assure, North America, Private|

Sonoma County has partnered with local organisations and employees to produce materials in Spanish. These materials include health and safety guidelines, sustainable practices, and other important [...]

Lighter Choices by LCBO

Categories: FIVS-Assure, Moderate Consumption, North America, Private, Recommendations|

LCBO's Lighter Choices offers innovative options that are lower sugar, lower calorie, lower in alcohol and even alcohol-free. This is part of their Spirit of Sustainability Moderation Mandate to provide products, [...]

Standardised Training for Alcohol Retailers (STAR Training)

Categories: Educating Young People, FIVS-Assure, Moderate Consumption, North America, Operating Responsibly, Public, Recommendations|

The LAPD sponsors four-hour educational courses on responsible serving to those employed in the alcohol beverage serving industry. The programme is available in English, Spanish, Korean and Cantonese. Sponsor: Los Angeles [...]

Legal Blood Alcohol Concentration Levels

Categories: FIVS-Assure, International, Moderate Consumption, Obligations, Private|

Table detailing the legal blood alcohol concentration (BAC) and breath alcohol concentration (BrAC) limits for the general population of drivers in various jurisdictions. It specifies where different limits apply to sub-populations [...]

Código de Autorregulación Publicitaria de Cerveceros de España

Categories: Europe, FIVS-Assure, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

Cerveceros de España's codes of practice for the marketing of beer to promote its responsible consumption and tackle the harmful use of alcohol (e.g. drunk driving, underage drinking). Sponsors: Cerveceros de [...]

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