
Download national drinking guidelines table
(only accessible to FIVS-Members)

ON EDUCATING YOUNG PEOPLE

Prata om Alkohol (Talk About Alcohol)
Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's BreweriesPrata om Alkohol
Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.
More information here.
ON DRINKING AND DRIVING

Don't Drink and Drive
Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private BrauereienDon't Drink and Drive
The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
More information here.
ON MARKETING AND ADVERTISING

Código de Comunicación Comercial del Vino
Sponsor: Federación Española del VinoCódigo de Comunicación Comercial del Vino
Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).
More information here.
ON MODERATE CONSUMPTION

Wise Drinking Mobile Phone App
Sponsor: Pernod RicardWise Drinking Mobile Phone App
A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.
More information here.

Moderation During COVID-19
DrinkWise created a national marketing campaign to remind consumers about the importance of moderating, for those who choose to drink during the Australian COVID-19 lockdowns in 2020. Sponsors: DrinkWise Australia Implementation: [...]
Código de Autorregulación Publicitaria de la Federación Española de Bebidas Espirituosas (FEBE)
FEBE's Código de Autorregulación Publicitaria is a set of ethical principles and rules to apply in the advertisement of alcohol beverages. Sponsor: Federación Española de Bebidas Espirituosas (FEBE) Date: 13 March [...]
Project Northland
Project Northland is a three progressive programmes for students in grades 6, 7 and 8 that provide a forum for students and their families to discuss alcohol-related issues. The curricula uses [...]
Family Talk
Labatt's Family Talk is website designed for parents about how to have a discussion with their children on alcohol beverages consumption. Sponsor: Labatt Implementation: North America More information on this initiative. [...]
Talking to Teens: Underage Drinking
The most recent booklet that focuses on helping parents talk to their children about the dangers of underage drinking. It also addresses the physical and mental effects underage drinking has on [...]
Wine in Moderation Guidelines from Sogrape’s QR Code
Wine in Moderation's guidelines for a moderate and responsible consumption of wine, and the messages under their “Choose| Share | Care” tagline are now downloadable on the go. Sogrape developed a [...]
How to Drink Properly
How to Drink Properly is a campaign that promotes safe and moderate drinking, highlighting responsible alcohol consumption. The campaign was started by DrinkWise and is targeted at young adults. Sponsor: DrinkWise [...]
Alkoholdialog (Dialogue about Alcohol)
Alkoholdialog is a website that is aimed parents and provides advice on to how to best convey messages related to alcohol beverage consumption. The website provides forums and expert opinions to [...]
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