FIVS-Assure2022-08-19T13:10:49+02:00

ON EDUCATING YOUNG PEOPLE

Prata om Alkohol

Prata om Alkohol (Talk About Alcohol)

Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's Breweries

Prata om Alkohol

Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.

More information here.

ON DRINKING AND DRIVING

Don't Drink and Drive

Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private Brauereien

Don't Drink and Drive

The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.

More information here.

ON MARKETING AND ADVERTISING

Codigo de Comunicacion Comercial del Vino

Código de Comunicación Comercial del Vino

Sponsor: Federación Española del Vino

Código de Comunicación Comercial del Vino

Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).

More information here.

SDG4SDG3

ON MODERATE CONSUMPTION

Wise drinking

Wise Drinking Mobile Phone App

Sponsor: Pernod Ricard

Wise Drinking Mobile Phone App

A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.

More information here.

ON ALCOHOL AND PREGNANCY

FASD

DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

Sponsor: Drinkwise Australia

DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program

The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.

More information here.

ON DIVERSITY, EQUITY, AND INCLUSION

Gallo Employee Resource Groups

Employee Resource Groups

Sponsor: E&J Gallo Winery

Employee Resource Groups

E& J Gallo employees have access to seven Employee Resource Groups: LA CASA, GAAN, WOWS, enABLE, ASIA, LGBTQ+, and GVO. These groups operate both as affinity groups for employees to network with peers who face similar obstacles and vehicles for underrepresented groups of employees to have their voices heard.

More information here.

SDG10

SDG5 SDG8

Download national drinking guidelines table
(only accessible to FIVS-Members)

Drunk Driving Prevention

Categories: Drinking and Driving, FIVS-Assure, Moderate Consumption, North America, Operating Responsibly, Private, Recommendations|

The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they [...]

Lighter Choices by LCBO

Categories: FIVS-Assure, Moderate Consumption, North America, Private, Recommendations|

LCBO's Lighter Choices offers innovative options that are lower sugar, lower calorie, lower in alcohol and even alcohol-free. This is part of their Spirit of Sustainability Moderation Mandate to provide products, [...]

Menores ni una gota (Minors Not a Drop)

Categories: Educating Young People, Europe, FIVS-Assure, Private, Recommendations|

Menores ni una gota is a campaign to help parents teach their children not to drink using a guide, a rap song, and videos featuring celebrities. Sponsor: Federación Española de Bebidas [...]

Binge Drinking: Girl’s Night Out

Categories: Educating Young People, Europe, FIVS-Assure, Moderate Consumption, Operating Responsibly, Private, Recommendations|

Binge Drinking: Girl's Night Out is a graphic display of the effects binge drinking can have on a young woman after a "night out." Sponsor: U.K. Home Office Date: 2008 Implementation: [...]

VBF Ethical Rules

Categories: Europe, FIVS-Assure, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

VBF's codes of practice that extol the importance of alcoholic products not being presented, designed or marketed so as to specifically appeal to minors or promote irresponsible consumption of alcohol. Sponsors: [...]

#EncasaconAsovinos social media campaign

Categories: Central America, FIVS-Assure, Moderate Consumption, Private, Recommendations|

ASOVINOS #EncasaconAsovinos social media campaign in Colombia shares responsible messages with wine consumers and encourages a sustainable consumption of wine. Sponsors: ASOVINOS Date: 2 July 2020 Implementation: Central America More information [...]

Guidelines for Controlled Purchase Operations

Categories: Educating Young People, FIVS-Assure, Oceania, Private, Recommendations|

A guide to the implications and implementation of Controlled Purchase Operations. The guide helps alcohol beverage retailers design and implement effective CPOs. It also details important logistical and legal issues facing [...]

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