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FIVS-Assure is an online database gathering resources on social sustainability programmes in the wine, spirits, and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world.
National drinking guidelines Disclaimer See featured initiatives

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NEW ZEALAND
NEW ZEALAND
"Reduce your long-term health risks by drinking
no more than: 2 standard drinks/day for women
and no more than 10 standard drinks a week; 3
standard drinks/day for men and no more than
15 standard drinks a week AND at least 2
alcohol-free days every week. A standard drink
contains 10g of alcohol".
Source: Health Promotion Agency, Alcohol.org.nz
AUSTRALIA
AUSTRALIA
"To reduce the risk of harm from alcohol-related disease or
injury, healthy men and women should drink no more than 10
standard drinks a week and no more than 4 standard drinks
on any one day. The less you drink, the lower your risk of
harm from alcohol. A standard drink contains 10 grams
of pure alcohol".
Source: The NHMRC's Australian Guidelines to Reduce
Health Risks from Drinking Alcohol (p.2) — 2020
CANADA
CANADA
"Reduce your long-term health risks by drinking no more than:
• 10 drinks/week for women, with no more than 2 drinks/day most days
• 15 drinks/week for men, with no more than 3 drinks/day most days
Plan non-drinking days every week to avoid developing a habit.
A drink means: 142 ml (5 oz.) of wine, 12% alcohol content".
Source: Canadian Centre on Substance Use and Addiction (p.1) — 2018
New guidelines are expected to be release in 2022
ARGENTINA
ARGENTINA
"A responsible consumption for adults is a maximum of two measures
for men and one for women a day (p.7)".
Source: As per the "Dietary Guidelines for the Argentinian Population"
by the Ministry of Health (p.7) — 2015
CHILE
CHILE
"Low risk consumption is considered "safer" or with "lower risk"
with respect to negative consequences or damage. If a person
decides to drink, only 1 standard drink in a same day is
recommended for men and women".
Source: The National Service for Prevention and Rehabilitation
of Drug and Alcohol Use (SENDA) (p.2) — 2018
HONG KONG
HONG KONG
"Non-drinkers should not start drinking for the perceived health
benefits of alcohol consumption. For those who choose to drink
alcoholic beverages, limit the drink or even quit drinking to
minimise alcohol-related harm. Do not binge drink at any time".
Source: Centre for Health Protection, Department of Health,
The Government of the Hong Kong Special Administrative
Region — 2021
KAZAKHSTAN
KAZAKHSTAN
"If you drink at least six doses per week, reflect on the situation
and reduce your intake or cease consumption".
Source: The Ministry of Health and National Centre for Problems
of Healthy Lifestyle Development, Alcohol: Assess the situation
and make a choice! — 2016
MEXICO
MEXICO
"1 drink for women and 2 for men a day".
Source: Ministry of Health, Dietary and physical
activity guidelines (p.94) — 2015
EUROPE
UNITED STATES
UNITED STATES
"To help Americans move toward a healthy dietary pattern and
minimize risks associated with drinking, adults of legal drinking
age can choose not to drink or to drink in moderation by
limiting intakes to 2 drinks or less in a day for men and 1 drink
or less in a day for women, on days when alcohol is consumed".
Source: Dietary Guidelines for Americans 2020-2025 (p.49) — 2020
SOUTH AFRICA
SOUTH AFRICA
"in South Africa, one unit of alcohol is 10 g alcohol. (…)
the guidelines for safe consumption per week are 21
units for men and 14 units for women".
Source: Units of alcohol in South Africa — 2014

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MALTA
MALTA
"(...) one should not drink more than 14 standard drinks/week spread over 5 days. Even on special occasions one should never drink more than
4 standard drinks in any 1 day. No alcohol at all should be drunk on at least 2 days each week. This is valid both for men and women alike".
Source: Health Promotion and Disease Prevention Directorate — 2017
ITALY
ITALY
" The new Italian indications define low-risk consumption of 2 alcohol units per day for men, 1 alcohol unit per day for women,
1 alcohol unit per day for people over 65, and zero units of alcohol under 18. 1 alcohol unit corresponds to 12 grams of pure alcohol".
Source: Ministerio della Salute, La nostra salute, Vivere in salute,
Vivi sano, Alcol, "Linee guida per una sana alimentazione" — 2021
GERMANY
GERMANY
"Women should drink no more than one small glass (between 10 and 12 g of pure alcohol) and men no more than two small glasses per day".
Source: The Federal Center for Health Education, Know Your Limit (kenn-dein-limit.de) — 2015
IRELAND
IRELAND
"(...) less than 11 standard drinks for women and 17
standard drinks for men. Drinks should be spread out
over the week. Have 2 to 3 alcohol-free days per week.
A standard drink has about 10 grams of pure alcohol".
Source: Health Service Executive, Alcohol and health,
Improve Your Health, Weekly low-risk alcohol guidelines
(www2.hse.ie/alcohol/) — 2019
FRANCE
FRANCE
" (...) maximum 2 glasses per
day, and not every day. These
consumption guidelines are
valid for both men and women
(unless they are pregnant)".
Source: The Alcool info service
— 2017
NORTH MACEDONIA
NORTH MACEDONIA
"Any consumption is discouraged for children, young people,
pregnant and breastfeeding women. Other adults may drink
alcohol as long as they do so in moderation and with meals
within certain limits". Source: "Guidelines for Nutrition of the
Population in the Republic of Macedonia" — 2014
ALBANIA
ALBANIA
"(...) the intake limit should be not more than 2 beverages (each containing
10g alcohol) per day. Pregnant women should avoid taking alcohol".
Source: "Recommendations on Healthy Nutrition in Albania (p.13)"
by the Department of Public Health and FAO — 2008
AUSTRIA
AUSTRIA
"An average daily consumption of up to 24 grams of alcohol is considered to be “low risk” for men and 16 grams for women".
Source: Factsheet for the Austrian Dialogue Week on Alcohol “How much is too much? " (p.2) — 2019
CZECH REPUBLIC
CZECH REPUBLIC
"1. Amount of 100% ethanol for women per day: 16 g, 2. Amount of 100% ethanol for men per day: 24 g".
Source: The National Institute of Public Health, Overview of national guidelines for moderate consumption
of alcoholic beverages: low-risk doses of ethanol (p.9) — 2015
LUXEMBOURG
LUXEMBOURG
"For healthy adults, low risk consumption
is deemed to be: for men, a max of 2 standard
glasses of alcohol/day; for women, a max of
1 standard glass of alcohol/day. One standard
glass of alcohol is a glass containing between
10 and 12 grams of pure alcohol".
Source: "Alcohol" by the National Centre for
Addiction Prevention (p.5) — 2020
NETHERLANDS
NETHERLANDS
"Do not drink alcohol or at least not more than one glass per day".
Source: "Guidelines Disk of Five" by the Netherlands Nutrition Center Foundation (p.16) — 2020
PORTUGAL
PORTUGAL
"(Alcohol) consumption is totally inadvisable for children, young people, pregnant women
and breastfeeding mothers. (If it is consumed) in moderation, and with meals, adults can
consume them without risk."
Source: Ministry of Health, Food on the Wheel (p.42) — 2003
The national dietary guidelines are being revised until 2020.
ROMANIA
ROMANIA
"Ladies: maximum 1 drink/day, maximum 7 drinks/week, maximum 4 drinks/occasion
Men: maximum 2 drinks/day, maximum 14 drinks/week, maximum 5 drinks/occasion".
Source: Ministry of Health, "National Month of Consumption, Effects of Alcohol" (p.4) — 2019
SLOVENIA
SLOVENIA
"MEN should not drink more than 14 glasses of
alcohol a week and no more than 5 glasses at
one occasion; for WOMEN and for all people over the age of 65 there is a lower limit: no more than 7 glasses per week and no more
than 3 glasses on one occasion. In a dl of wine is about 10 grams of alcohol. (...) This amount of alcohol is also called one unit".
Source: Institute of Public Health of Slovenia, "Message in a bottle" (p.3) — 2014
GEORGIA
GEORGIA
"If you drink alcoholic beverages, limit your daily
amount of alcohol to 20 g".
Source: "Healthy eating – the main key to health"
by the Public Health Department, Ministry of
Labor, Health and Social Affaires and World
Health Organization (p.2) — 2005
SPAIN
SPAIN
"Maximum daily consumption limit: Women 2 UBE, Men 4 UBE.
1 UBE (standard drink unit) = 10 grams of alcohol".
Source: Ministry of Health, Social Services and Equality and
Spanish Society of Family and Community Medicine (p.2) — 2016
SWEDEN
SWEDEN
"According to the Nordic nutritional recommendations, intake should be limited to a maximum
of 10 grams of alcohol per day for women and a maximum of 20 grams per day for men".
Source: The National Food Administration, Healthy Living, Is drinking alcohol part of a healthy
lifestyle? Alcohol advice — 2021
SWITZERLAND
SWITZERLAND
"Healthy adult men shouldn't
consume more than two glasses
of alcoholic drinks per day. Healthy
adult women shouldn't consume
more than one glass of alcoholic
drink day. A standard glass usually
contains between 10 and 12 g of
pure alcohol".
Source: Switzerland's Federal
Commission for Alcohol Issues,
Alcohol Consumption Guide (p.1) — 2018
UNITED KINGDOM
UNITED KINGDOM
"To keep health risks from alcohol to a low level, both men and women are
advised not to regularly drink more than 14 units a week. A unit of alcohol
is 8g or 10ml of pure alcohol".
Source: Department of Health, UK Chief Medical Officers’ Low Risk
Drinking Guidelines 2016

Download national drinking guidelines table
(only accessible to FIVS-Members)

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ON EDUCATING YOUNG PEOPLE

Prata om Alkohol

Prata om Alkohol (Talk About Alcohol)

Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's Breweries

Prata om Alkohol

Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.

More information here.

ON DRINKING AND DRIVING

Don't Drink and Drive

Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private Brauereien

Don't Drink and Drive

The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.

More information here.

ON MARKETING AND ADVERTISING

Codigo de Comunicacion Comercial del Vino

Código de Comunicación Comercial del Vino

Sponsor: Federación Española del Vino

Código de Comunicación Comercial del Vino

Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).

More information here.

SDG4SDG3

ON MODERATE CONSUMPTION

Wise drinking

Wise Drinking Mobile Phone App

Sponsor: Pernod Ricard

Wise Drinking Mobile Phone App

A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.

More information here.

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SpiritsEUROPE Guidelines for the Development of Responsible Marketing Communications

Categories: Europe, FIVS-Assure, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

SpiritsEUROPE responsible marketing communications guidelines that assists their members conduct product advertising and marketing. Sponsor: SpiritsEUROPE Date: 2015 Implementation: Europe For More information on this initiative. Relevant UN SDGs: Back to [...]

School Health and Alcohol Harm Reduction Project Education Program

Categories: Educating Young People, FIVS-Assure, Moderate Consumption, Oceania, Operating Responsibly, Public, Recommendations|

School Health and Alcohol Harm Reduction Project Education Program is a strategy of promoting responsible consumption by providing three phases of alcohol harm reduction lessons during secondary school. It aims to reduce [...]

Foetal Alcohol Syndrome

Categories: Alcohol and Pregnancy, Europe, FIVS-Assure, Operating Responsibly, Private, Recommendations|

DrinkAware's website provides facts, statistics, warning signs and treatment information for Foetal Alcohol Syndrome. Sponsor: DrinkAware Implementation: Europe More information on this initiative. Relevant UN SDGs: Back to FIVS-Assure [...]

VBF Ethical Rules

Categories: Europe, FIVS-Assure, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

VBF's codes of practice that extol the importance of alcoholic products not being presented, designed or marketed so as to specifically appeal to minors or promote irresponsible consumption of alcohol. Sponsors: [...]

Código de autorregulação da comunicação comercial

Categories: Europe, FIVS-Assure, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

Código de autorregulação da comunicação comercial is a Code of Self-Regulation of Commercial Communications. The Code gives advertising and commercial communication tools to enable wine and spirits producers and companies to [...]

AB InBev Commercial Communications Code

Categories: FIVS-Assure, International, Marketing and Advertising, Operating Responsibly, Private, Recommendations|

AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to [...]

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