TeenHealth
An article directed for teens explaining how alcohol affects the body. Also includes advice on how to deal with peer preassure and how to get help.
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Sponsor: Nemours
SABMiller Policy on Commercial Communication
Principles that establish consistent standards for the marketing of SABMiller brands worldwide.
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Sponsor: SABMiller
Pernod Ricard Code for Commercial Communications
Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.
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Sponsor: Pernod Ricard
AB InBev Code of Commercial Communications
Commercial communications code to ensure that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.
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Sponsor: AB InBev
Diageo Marketing Code
Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.
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Sponsor: Diageo
Brown-Forman Corporation’s Marketing, Advertising and Promotional Policy for Beverage Alcohol
Policy that applies to all activities performed to market Brown-Forman brands, including brand advertisement, on-and off-premise promotional activities, brand innovation activities, experimental marketing, consumer planning, and relationship marketing.
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Sponsor: Brown-Forman
Beam Suntory Global Marketing Code of Practice
Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.
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Sponsor: Beam Suntory
AB InBev Responsible Marketing & Communications Code
Toolkit that provides member companies with practical guidance on how to embed social responsibility principles within their business. Also includes information on statutory and industry codes.
For more information on this initiative, click here
Also available in Spanish, Portuguese, French, Dutch, German, Russian, Ukranian, and Mandarin.
Sponsor: AB InBev
WSTA Toolkit: Social Responsibility
Toolkit that provides member companies with practical guidance on how to embed social responsibility principles within their business. Also includes information on statutory and industry codes.
For more information on this initiative, click here
Sponsor: The Wine and Spirit Trade Association (WSTA)
Wine Insitute Code of Advertising Standards
Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines.
For more information on this initiative, click here
Sponsor: Wine Insitute