The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.
Sponsor: Organización Interprofesional del Vino de España Date: April 2020 Implementation: International
AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.
Sponsor: AB InBev Date: 2019 Implementation: International
Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.
Sponsor: Diageo Date: July 2019 Implementation: International
AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.
Sponsor: AB InBev Date: February 2019 Implementation: International
CCU Código Sobre Comunicaciones Comerciales Responsables are guidelines that ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: CCU Date: 2018 Implementation: International
Our Thinking About Drinking is a resource for information on the dangers of alcohol consumption by pregnant women. The site includes general information on the dangers of drinking while pregnant, recent research on the subject and also offers policy suggestions.
Sponsor: Brown-Forman Implementation: International