Global Standards for online alcohol sale and delivery are new global safeguards, marking a world first coalition—12 of the world’s leading beer, wine, and spirits producers partnering with 14 prominent global and regional online retailers, and e-commerce and delivery platforms, who operate across six continents—to prevent the online sale and delivery of alcohol to those underage and to reduce harmful drinking among adults.
Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.
Sponsor: Constellation Brands Inc. Date: June 2011 Implementation: International
The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.
Sponsor: Organización Interprofesional del Vino de España Date: April 2020 Implementation: International
AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.
Sponsor: AB InBev Date: 2019 Implementation: International
Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.
Sponsor: Diageo Date: July 2019 Implementation: International
AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.
Sponsor: AB InBev Date: February 2019 Implementation: International