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Global Standards for online alcohol sale and delivery

Global Standards for online alcohol sale and delivery are new global safeguards, marking a world first coalition—12 of the world’s leading beer, wine, and spirits producers partnering with 14 prominent global and regional online retailers, and e-commerce and delivery platforms, who operate across six continents—to prevent the online sale and delivery of alcohol to those underage and to reduce harmful drinking among adults.

Sponsors: IARD
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Global Standards for online alcohol sale and delivery2021-06-30T15:09:40+02:00

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.

Sponsor: Constellation Brands Inc.
Date: June 2011
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing2021-06-25T17:49:21+02:00

Code of Commercial Communications of Wine

Código de comunicación comercial del vino

The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.

Sponsor: Organización Interprofesional del Vino de España
Date: April 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

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Code of Commercial Communications of Wine2021-06-25T17:55:25+02:00

SABMiller Policy on Commercial Communication

SABMiller

Principles that establish consistent standards for the marketing of SABMiller brands worldwide.

Sponsor: SABMiller
Date: 2014
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

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SABMiller Policy on Commercial Communication2021-06-25T18:00:56+02:00

Pernod Ricard Code for Commercial Communications

Pernod Ricard

Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.

Sponsor: Pernod Ricard
Year: January 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Pernod Ricard Code for Commercial Communications2021-06-25T18:02:06+02:00

AB InBev Commercial Communications Code

AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.

Sponsor: AB InBev
Date: 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:

SDG3SDG4

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AB InBev Commercial Communications Code2021-06-25T18:03:50+02:00

Diageo Marketing Code

Diageo

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

Sponsor: Diageo
Date: July 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

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Diageo Marketing Code2021-06-25T18:04:45+02:00

Beam Suntory Global Marketing Code of Practice

Beam Suntory

Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.

Sponsor: Beam Suntory
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Beam Suntory Global Marketing Code of Practice2021-06-25T18:05:42+02:00

AB InBev Responsible Marketing & Communications Code

ABinBev

AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.

Sponsor: AB InBev
Date: February 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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AB InBev Responsible Marketing & Communications Code2021-06-25T18:06:43+02:00