A campaign that disseminates the message that water and wine not only combine well, but also belong together as a means of preventing high BAC levels is being hosted by The Deutsche Weinakademie (DWA) and three other mineral water companies across Germany.
Sponsors: The Deutsche Weinakademie (DWA) and the three mineral water companies Fachingen Heil- und Mineralbrunnen GmbH / Birlenbach, Schwollener Sprudel GmbH & Co. KG / Schwollen, and SELTERS Mineralquelle Augusta Victoria GmbH / Löhnberg Implementation: Europe
Project TAMMI is a research study that tests whether different types of text messages and assessments are helpful to people who want to cut down on their drinking. These text messages are based on studies that have been shown to help people reduce their drinking in the short-term, but the effects over time are still being examined.
Sponsors: National Institute on Alcohol Abuse and Alcoholism (NIAAA) Implementation: North America
Own Your Limits is an educational campaign for the U.S. military. The mission of the campaign is to help Service members learn how to drink responsibly, if they choose to drink alcohol. Resources are also available for professionals who educate, support or work with Service members.
Sponsor: U.S. Department of Defense Implementation: North America
The Alcohol.Think Again education campaign is part of a comprehensive approach in Western Australia that aims to reduce the level of alcohol-related harm and ill-health in Western Australia. The campaign uses a mass reach social marketing strategy targeting the Western Australian community.
Sponsor: Drug, Alcohol and Prevention Services Division, Mental Health Commission Implementation: Oceania
A guide for evaluating the efficacy of targeted prevention measures around alcohol which provide information, raise knowledge and awareness, and aim to help change behavior in an effort to reduce potential harms around drinking.
Sponsor: IARD Date: 2015 Implementation: Europe, North America
Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.
Sponsor: Constellation Brands Inc. Date: June 2011 Implementation: International
Código de autorregulação da comunicação comercial is a Code of Self-Regulation of Commercial Communications. The Code gives advertising and commercial communication tools to enable wine and spirits producers and companies to provide consumers with information about their products. Available in Portuguese.
Sponsor: Vinhos e Bebidas Espirituosas Date: 22 June 2018 Implementation: Europe
The campaign of Don’t Drink And Drive has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
Sponsor: Verband Deutscher Sektellereien, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Deutsche Wein Akademie, Die deutschen Brauer, Private Brauereien Implementation: Europe