The campaign of Don’t Drink And Drive has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
Sponsor: Verband Deutscher Sektellereien, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Deutsche Wein Akademie, Die deutschen Brauer, Private Brauereien Implementation: Europe
Drink Smart is Beam Suntory’s social responsibility initiative provides information about how alcohol affects your body and treats the issue of how to have a safe night out. The site also contains Beam Suntory’s commitments to responsible drinking by offering advice on how to be a role model for safe drinking.
Sponsor: Beam Suntory Date: 2019 Implementation: International
Consumo Responsable is a Spanish language website providing information on how the body digests alcohol, recommendations for moderate consumption based on certain characteristics (e.g., gender, age, etc.), how to calculate this amount, and who should abstain from alcohol (e.g., minors, pregnant women and drivers).
Sponsor: Federación Española de Bebidas Espirituosas (FEBE) Date: 2017 Implementation: Europe
MediaSmarts, Canada’s Centre for Digital and Media Literacy, provides evaluations of various campaigns designed to promote designating drivers. Also, it provides Teacher Resources like this “Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns – Lesson” where students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness.
Sponsor: MediaSmarts and Health Canada Implementation: North America