Drink Smart is Beam Suntory’s social responsibility initiative provides information about how alcohol affects your body and treats the issue of how to have a safe night out. The site also contains Beam Suntory’s commitments to responsible drinking by offering advice on how to be a role model for safe drinking.
Sponsor: Beam Suntory Date: 2019 Implementation: International
Consumo Responsable is a Spanish language website providing information on how the body digests alcohol, recommendations for moderate consumption based on certain characteristics (e.g., gender, age, etc.), how to calculate this amount, and who should abstain from alcohol (e.g., minors, pregnant women and drivers).
Sponsor: Federación Española de Bebidas Espirituosas (FEBE) Date: 2017 Implementation: Europe
MediaSmarts, Canada’s Centre for Digital and Media Literacy, provides evaluations of various campaigns designed to promote designating drivers. Also, it provides Teacher Resources like this “Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns – Lesson” where students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness.
Sponsor: MediaSmarts and Health Canada Implementation: North America
PASS (Proof of Age Standards Scheme) is UK’s national guarantee scheme for proof-of-age cards. The goal is to establish a common standard; an easily recognisable identity card to protect retailers of age-related sales from fake cards.
Sponsor: Home Office, the National Police Chiefs’ Council (NPCC) and the Security Industry Authority (SIA)