Bud Light Lime Water Safety
A programme providing tips for safely operating boats and using a designated driver, even on water.
For more information on this initiative, click here
Sponsor: Anheuser-Busch
Wine and Health Information
A brochure with information on wine consumption and benefits or risks associated with common health conditions (e.g., pregnancy, diabetes, asthma, etc.)
For more information on this initiative, click here
Sponsor: The Australian Wine Research Institute (AWRI)
Benefits of Moderate Consumption
The Wine Information Council is an online public scientific database that gathers, assesses and disseminates research about wine, health and social aspects.
For more information on this initiative, click here
Sponsor: Wine in Moderation – Art de Vivre programme
Start a Party
An advertisement promoting the moderate consumption of alcohol beverages during parties and at clubs.
For more information on this initiative, click here
Sponsor: Diageo
2340
A publicity campaign to raise the awareness of the WHO guidelines on moderate alcohol beverage consumption.
Screen reader support enabled.
For more information on this initiative, click here
Sponsor: Avec Modération!
Noc-Turnos (Noc-Shift)
Designated drivers receive awards (e.g., fuel and drink vouchers, shirts, etc.) after passing sobriety tests.
For more information on this initiative, click here
Sponsor: Federación Española de Bebidas Espirituosas
Responsibility Has Its Rewards: TEAM Coalition
An initiative that enters designated drivers in a sweepstakes to win prizes at sporting events.
For more information on this initiative, click here
Sponsor: TEAM (Techniques for Effective Alcohol Management) Coalition
SoberRide
Provides free cab rides and Lyft discounts to adults who have overindulged. Campaign information is also available in Spanish.
For more information on this initiative, click here
Sponsor: Washington Regional Alcohol Program, Lyft
Great Beer, Great Responsibility
The initiative focuses on three signature programs: Uber Partnerships, Designated Driver Programs and Free Rides Programs that let consumers have a range of options to get home safely so that they never drive drunk.
For more information on this initiative, click here
Sponsor: MillerCoor
Dryver
This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.
For more information on this initiative, click here
Sponsor: Dryver