The “Sharing Life Through Wine” campaign promotes general public awareness on the importance of: the role of wine in promoting gatherings and empowering social relations, as well as the resolution of conflicts, and the role of the consumer regarding moderation. It encourages to apply the concepts of moderation and pairing to speech to promote pleasant discussion spaces. The campaign aimed to sensitize the population and open a space for dialogue using broadcast chats on the topic involving important influencers, published graphics on social media.
The “Acudimos a ti (We Come to You)” Instagram campaign aims to support and contribute to the reopening of restaurants after the 2020 pandemic by engaging stakeholders and consumers, as well as promoting bio security protocols and responsible consumption.
Sponsors: Asovinos partnered with Tour Gastronómico Implementation: South America
Who’s Responsible for Insuring Legal Drinking Age? is a blog post by Hinman & Carmichael LLP. that looks into the sale of beverage alcohol products. The blog is dedicated to occasional reports of state and national alcoholic beverage regulatory developments in the United States that their firm encounter in their practice.
Sponsors: Hinman & Carmichael Date: 27 April 2021 Implementation: North America
“How To Say No” is a training kit for supermarkets staff designed and developed by Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société that promotes the correct application of the ban on the sale of alcohol to under-18.
Sponsors: Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société Date: 1 October 2020 Implementation: Europe