///South America

FIVS-ASSURE

CCU Código Sobre Comunicaciones Comerciales Responsables

Guidelines to ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.

For more information on this initiative, click here

Sponsors: CCU

CCU Código Sobre Comunicaciones Comerciales Responsables2018-09-19T15:08:58+00:00

Todos podemos ser padres (We can all be parents)

This responsible consumption campaign focuses on the prevention of beer sales to minors, calling upon participants in the sale of beer to assume the role of the guardian of minors by being as vigilant as any normal parent would be. It is promoted on television and in newspapers, in addition to the distribution of point-of-sale material and the training of outlet staff, managers and owners.

For more information on this initiative, click here

Sponsor: Bavaria

Todos podemos ser padres (We can all be parents)2018-09-06T11:54:11+00:00