Home/FIVS-Assure/Topic/Operating Responsibly

Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of operating responsibility in the alcohol beverage industry.

FIVS-ASSURE

A Guide to Evaluating Prevention Programs

A Guide to Evaluating Prevention Programs

A guide for evaluating the efficacy of targeted prevention measures around alcohol which provide information, raise knowledge and awareness, and aim to help change behavior in an effort to reduce potential harms around drinking.

Sponsor: IARD
Date: 2015
Implementation: Europe, North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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A Guide to Evaluating Prevention Programs2020-12-11T18:47:24+01:00

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.

Sponsor: Constellation Brands Inc.
Date: June 2011
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing2020-12-11T18:19:44+01:00

Código de autorregulação da comunicação comercial

Código de autorregulação da comunicação comercial

Código de autorregulação da comunicação comercial is a Code of Self-Regulation of Commercial Communications. The Code gives advertising and commercial communication tools to enable wine and spirits producers and companies to provide consumers with information about their products. Available in Portuguese.

Sponsor: Vinhos e Bebidas Espirituosas
Date: 22 June 2018
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Código de autorregulação da comunicação comercial2020-12-11T18:07:58+01:00

Code of Commercial Communications of Wine

Código de comunicación comercial del vino

The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.

Sponsor: Organización Interprofesional del Vino de España
Date: April 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Code of Commercial Communications of Wine2020-11-24T19:32:08+01:00

Best Bar None

Best Bar None

Best Bar None is an award and accreditation scheme aimed primarily at promoting responsible management and operation of alcohol licensed premises.

Sponsor: U.K. Home Office, Diageo, Heineken and Pernod Ricard
Date: (piloted in 2003) ongoing
Implementation: (piloted in Manchester) Europe

More information on this initiative.

Relevant UN SDGs:

SDG3SDG4

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Best Bar None2020-11-24T19:30:43+01:00

SABMiller Policy on Commercial Communication

SABMiller

Principles that establish consistent standards for the marketing of SABMiller brands worldwide.

Sponsor: SABMiller
Date: 2014
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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SABMiller Policy on Commercial Communication2020-11-24T19:25:07+01:00

Pernod Ricard Code for Commercial Communications

Pernod Ricard

Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.

Sponsor: Pernod Ricard
Year: January 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Pernod Ricard Code for Commercial Communications2020-11-24T19:24:24+01:00

AB InBev Commercial Communications Code

AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.

Sponsor: AB InBev
Date: 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:

SDG3SDG4

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AB InBev Commercial Communications Code2020-11-24T19:23:42+01:00

Diageo Marketing Code

Diageo

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

Sponsor: Diageo
Date: July 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Diageo Marketing Code2020-11-24T19:23:07+01:00

Beam Suntory Global Marketing Code of Practice

Beam Suntory

Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.

Sponsor: Beam Suntory
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Beam Suntory Global Marketing Code of Practice2020-11-24T19:22:28+01:00