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Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of operating responsibility in the alcohol beverage industry.

FIVS-ASSURE

A Drink of Good Decisions

The “A Drink Of Good Decisions” Instagram campaign aims to fight illegal businesses and engage the consumer to make sensible decisions when consuming alcohol.

Sponsors: Asovinos and AsoBares
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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A Drink of Good Decisions2021-07-23T17:40:10+02:00

Sharing Life Through Wine

The “Sharing Life Through Wine” campaign promotes general public awareness on the importance of the role of wine in promoting gatherings and empowering social relations, and the importance of moderate consumption. It encourages individuals to drink alcohol in moderation and promote pleasant discussion spaces. The campaign aims to open a space for dialogue using broadcast chats on the topic of wine by involving important influencers and utilizing different social media graphics.

Sponsors: Asovinos
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Sharing Life Through Wine2021-08-24T18:20:16+02:00

We Come To You campaign

The “Acudimos a ti (We Come to You)” Instagram campaign aims to support and contribute to the reopening of restaurants after the 2020 pandemic by engaging stakeholders and consumers, as well as promoting bio security protocols and responsible consumption.

Sponsors: Asovinos partnered with Tour Gastronómico
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3

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We Come To You campaign2021-07-23T17:37:28+02:00

Who’s Responsible for Insuring Legal Drinking Age?

Who’s Responsible for Insuring Legal Drinking Age? is a blog post by Hinman & Carmichael LLP. that looks into the sale of beverage alcohol products. The blog is dedicated to occasional reports of state and national alcoholic beverage regulatory developments in the United States that their firm encounter in their practice.

Sponsors: Hinman & Carmichael
Date: 27 April 2021
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3

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Who’s Responsible for Insuring Legal Drinking Age?2021-07-09T11:08:11+02:00

Wine consumption and health knowledge sharing tools

Deutsche Weinakademie launched two new tools to share knowledge on wine consumption and health.

Sponsors: Deutsche Weinakademie
Date: April 2021
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine consumption and health knowledge sharing tools2021-08-24T18:22:59+02:00

Mira Bien, Cuidado con lo que Tomas in Peru

A campaign that drives awareness of the risks associated with illicit alcohol consumption and provides tips to help identify illicit alcohol.

Sponsors: Ministerio de la Producción
Date: 28 Junio 2020
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Mira Bien, Cuidado con lo que Tomas in Peru2021-07-01T18:04:48+02:00

Kirin Group’s Responsible Alcohol Producer Initiative

Activities aimed at appropriate drinking education in order to prevent drinking under the age of 20 have been introduced by the Kirin Group to resolve alcohol-related issues in regions of operation.

Sponsors: The Kirin Group
Implementation: Asia

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Kirin Group’s Responsible Alcohol Producer Initiative2021-07-01T17:56:23+02:00

“Drink Smart” by the Suntory Group

The “Drink Smart” initiative developed by the Suntory Group in Asia actively promotes responsible consumption of alcohol and raises awareness of the importance of drinking in moderation.

Sponsors: The Suntory Group
Implementation: Asia

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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“Drink Smart” by the Suntory Group2021-07-01T17:37:19+02:00

AcudimosATi Colombian campaign

ASOVINOS “AcudimosATi” campaign invites Colombian citizens to comply with all alcohol-related security protocols and enjoy alcoholic beverages in moderation. The goal is to ensure that the reopening of restaurants in the region, following restrictions from the COVID-19 pandemic, is successful.

Sponsors: The Association of Wine Importers, ASOVINOS, and the Gastronomic Tour Corporation of Antioquia
Date: 24 August 2020
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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AcudimosATi Colombian campaign2021-08-24T18:25:31+02:00

The “Good Wine” education campaign

The educational campaign “Good Wine” of the HNT encourages young and novice wine consumers to consume quality Hungarian wine consciously and in moderation.

Sponsors: HNT
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The “Good Wine” education campaign2021-07-01T17:50:40+02:00