///International

FIVS-ASSURE

Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine)

The Code is a set of rules for self-regulation on advertising and commercial communications with the objective of promoting moderation and responsibility in the consumption of wine, as well as preventing its inappropriate use by underage consumers, pregnant women and drivers.

For more information on this initiative, click here

Sponsor: Organización Interprofesional del Vino de España

Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine)2019-01-21T15:48:55+00:00

Pernod Ricard Code for Commercial Communications

Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.

For more information on this initiative, click here

Sponsor: Pernod Ricard

Pernod Ricard Code for Commercial Communications2018-09-19T17:04:39+00:00

AB InBev Code of Commercial Communications

Commercial communications code to ensure that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.

For more information on this initiative, click here

Sponsor: AB InBev

AB InBev Code of Commercial Communications2018-09-19T16:52:17+00:00

Diageo Marketing Code

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

For more information on this initiative, click here

Sponsor: Diageo

Diageo Marketing Code2018-09-19T16:46:22+00:00

Beam Suntory Global Marketing Code of Practice

Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.

For more information on this initiative, click here

Sponsor: Beam Suntory

Beam Suntory Global Marketing Code of Practice2018-09-19T16:26:31+00:00

AB InBev Responsible Marketing & Communications Code

Toolkit that provides member companies with practical guidance on how to embed social responsibility principles within their business. Also includes information on statutory and industry codes.

For more information on this initiative, click here

Also available in Spanish, Portuguese, French, Dutch, German, Russian, Ukranian, and Mandarin.

Sponsor: AB InBev

AB InBev Responsible Marketing & Communications Code2018-09-19T16:27:38+00:00

Producers’ Commitments Digital Guiding Principles

Commitments’ signatories global guiding prinicples for alcohol beverage marketing indigital media.

For more information on this initiative, click here

Sponsors: Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking

Producers’ Commitments Digital Guiding Principles2018-09-19T15:17:57+00:00

CCU Código Sobre Comunicaciones Comerciales Responsables

Guidelines to ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.

For more information on this initiative, click here

Sponsors: CCU

CCU Código Sobre Comunicaciones Comerciales Responsables2018-09-19T15:08:58+00:00

Our Thinking About Drinking

A resource for information on the dangers of alcohol consumption by pregnant women. The site includes general information on the dangers of drinking while pregnant, recent research on the subject and also offers policy suggestions.

For more information on this initiative, click here

Sponsor: Brown-Forman

Our Thinking About Drinking2018-09-17T15:46:48+00:00