Home/FIVS-Assure

FIVS-ASSURE

Code of Commercial Communications of Wine

Código de comunicación comercial del vino

The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.

Sponsor: Organización Interprofesional del Vino de España
Date: April 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Code of Commercial Communications of Wine2020-11-24T19:32:08+01:00

Body Effects of Alcohol Interactive Tool

Body Effects of Alcohol Interactive Tool

The Health Promotion Agency provides an interactive flash tool that demonstrates the effects that alcohol has on the various parts of the human body.

Sponsor: New Zealand Health Promotion Agency
Date: ongoing
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Body Effects of Alcohol Interactive Tool2020-11-24T19:31:27+01:00

Best Bar None

Best Bar None

Best Bar None is an award and accreditation scheme aimed primarily at promoting responsible management and operation of alcohol licensed premises.

Sponsor: U.K. Home Office, Diageo, Heineken and Pernod Ricard
Date: (piloted in 2003) ongoing
Implementation: (piloted in Manchester) Europe

More information on this initiative.

Relevant UN SDGs:

SDG3SDG4

Back to FIVS-Assure

Best Bar None2020-11-24T19:30:43+01:00

SABMiller Policy on Commercial Communication

SABMiller

Principles that establish consistent standards for the marketing of SABMiller brands worldwide.

Sponsor: SABMiller
Date: 2014
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

SABMiller Policy on Commercial Communication2020-11-24T19:25:07+01:00

Pernod Ricard Code for Commercial Communications

Pernod Ricard

Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.

Sponsor: Pernod Ricard
Year: January 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Pernod Ricard Code for Commercial Communications2020-11-24T19:24:24+01:00

AB InBev Commercial Communications Code

AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.

Sponsor: AB InBev
Date: 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:

SDG3SDG4

Back to FIVS-Assure

AB InBev Commercial Communications Code2020-11-24T19:23:42+01:00

Diageo Marketing Code

Diageo

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

Sponsor: Diageo
Date: July 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Diageo Marketing Code2020-11-24T19:23:07+01:00

Beam Suntory Global Marketing Code of Practice

Beam Suntory

Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.

Sponsor: Beam Suntory
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Beam Suntory Global Marketing Code of Practice2020-11-24T19:22:28+01:00

AB InBev Responsible Marketing & Communications Code

ABinBev

AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.

Sponsor: AB InBev
Date: February 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

AB InBev Responsible Marketing & Communications Code2020-11-24T19:21:22+01:00