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FIVS-ASSURE

Influencer Guiding Principles

IARD Influencer Guiding Principles

IARD has put together the influencer guiding principles, to ensure that the widely used influencer marketing is truthful, and abides by national marketing codes and regulation. These standards of influencer and endorser disclosure support and recognize the responsibility transparency, strengthening existing safeguards to prevent minors from seeing alcohol marketing.

Sponsors: IARD
Date: Launched on 14 September 2021
Implementation: International

More information on this initiative. Also, the Influencer Pledge, and a how-to-video for influencers.

Relevant UN SDGs:
SDG3SDG4

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Influencer Guiding Principles2021-09-13T14:33:42+02:00

You Won’t Miss a Moment if You DrinkWise

DrinkWise created the Integrated Sponsorship initiative “You won’t miss a moment if you DrinkWise” to promote the importance of drinking in moderation at events. The initiative is supported by DrinkWise industry contributors, media, sporting codes and event organisers.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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You Won’t Miss a Moment if You DrinkWise2021-08-18T20:03:01+02:00

Parental Influence

Since 2007, DrinkWise has created a number of positive behaviour change campaigns aimed at reminding parents of their role as influencers and role models in their children’s lives when it comes to their future consumption of alcohol.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Parental Influence2021-08-18T19:57:43+02:00

Moderation During COVID-19

DrinkWise created a national marketing campaign to remind consumers about the importance of moderating, for those who choose to drink during the Australian COVID-19 lockdowns in 2020.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Moderation During COVID-192021-08-18T17:37:55+02:00

Bounce Back

DrinkWise created Bounce Back, a podcast series designed to help Australians facing adversity or feeling lost during the COVID-19 pandemic.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Bounce Back2021-08-18T17:33:31+02:00

Indigenous Education Program

Through its Indigenous alcohol education program, DrinkWise has created a series of alcohol education videos featuring well-known Indigenous Australian personalities and sports stars, as well as providing financial and in-kind support for a number of different programs and initiatives.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Indigenous Education Program2021-08-18T17:30:46+02:00

Cellar Doors Moderation Resources

DrinkWise partners with the peak national body for the Australian wine industry, Australian Grape & Wine for this education initiative. The initiative provides education resources to all cellar doors in Australia to educate consumers about the importance of consuming alcohol in moderation.

Sponsors: DrinkWise Australia and Australian Grape & Wine
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Cellar Doors Moderation Resources2021-08-18T20:11:30+02:00

DrinkWise Fetal Alcohol Spectrum Disorder Awareness Program

The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder. The Program also reaffirms the risks of drinking alcohol while pregnant, planning a pregnancy, or breastfeeding.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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DrinkWise Fetal Alcohol Spectrum Disorder Awareness Program2021-08-18T17:24:09+02:00

Choose to DrinkWise

DrinkWise partnered with the peak national body for liquor retailers, Retail Drinks Australia, to develop the ‘Choose to DrinkWise.’ initiative, to promote responsible alcohol consumption for those who choose to drink, via messaging at liquor retailers and on printed and digital sales resources.

Sponsors: DrinkWise Australia and Retail Drinks Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Choose to DrinkWise2021-08-18T17:14:30+02:00

You Got This

Well-known Australians offer messages of support to Australian high school students who struggled during the COVID-19 pandemic in the You Got This initiative, created by DrinkWise.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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You Got This2021-08-18T20:16:37+02:00