FIVS-ASSURE

Influencer Guiding Principles

IARD Influencer Guiding Principles

IARD has put together the influencer guiding principles, to ensure that the widely used influencer marketing is truthful, and abides by national marketing codes and regulation. These standards of influencer and endorser disclosure support and recognize the responsibility transparency, strengthening existing safeguards to prevent minors from seeing alcohol marketing.

Sponsors: IARD
Date: Launched on 14 September 2021
Implementation: International

More information on this initiative. Also, the Influencer Pledge, and a how-to-video for influencers.

Relevant UN SDGs:
SDG3SDG4

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Influencer Guiding Principles2021-09-13T14:33:42+02:00

You Got This

Well-known Australians offer messages of support to Australian high school students who struggled during the COVID-19 pandemic in the You Got This initiative, created by DrinkWise.

Sponsors: DrinkWise Australia
Implementation: Oceania

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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You Got This2021-08-18T20:16:37+02:00

A Drink of Good Decisions

The “A Drink Of Good Decisions” Instagram campaign aims to fight illegal businesses and engage the consumer to make sensible decisions when consuming alcohol.

Sponsors: Asovinos and AsoBares
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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A Drink of Good Decisions2021-07-23T17:40:10+02:00

Sharing Life Through Wine

The “Sharing Life Through Wine” campaign promotes general public awareness on the importance of the role of wine in promoting gatherings and empowering social relations, and the importance of moderate consumption. It encourages individuals to drink alcohol in moderation and promote pleasant discussion spaces. The campaign aims to open a space for dialogue using broadcast chats on the topic of wine by involving important influencers and utilizing different social media graphics.

Sponsors: Asovinos
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Sharing Life Through Wine2021-08-24T18:20:16+02:00

At Home With AsoVinos campaign

The “At home with AsoVinos” campaign aims to promote responsible consumption, educate the population, and engage consumers to learn more about wine through Instagram.

Sponsors: Asovinos
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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At Home With AsoVinos campaign2021-07-23T17:35:57+02:00

We Come To You campaign

The “Acudimos a ti (We Come to You)” Instagram campaign aims to support and contribute to the reopening of restaurants after the 2020 pandemic by engaging stakeholders and consumers, as well as promoting bio security protocols and responsible consumption.

Sponsors: Asovinos partnered with Tour Gastronómico
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3

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We Come To You campaign2021-07-23T17:37:28+02:00

Who’s Responsible for Insuring Legal Drinking Age?

Who’s Responsible for Insuring Legal Drinking Age? is a blog post by Hinman & Carmichael LLP. that looks into the sale of beverage alcohol products. The blog is dedicated to occasional reports of state and national alcoholic beverage regulatory developments in the United States that their firm encounter in their practice.

Sponsors: Hinman & Carmichael
Date: 27 April 2021
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3

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Who’s Responsible for Insuring Legal Drinking Age?2021-07-09T11:08:11+02:00

Ban on alcohol sales to under-18s in French supermarkets

“How To Say No” is a training kit for supermarkets staff designed and developed by Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société that promotes the correct application of the ban on the sale of alcohol to under-18.

Sponsors: Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société
Date: 1 October 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Ban on alcohol sales to under-18s in French supermarkets2021-07-01T18:29:37+02:00

Wine consumption and health knowledge sharing tools

Deutsche Weinakademie launched two new tools to share knowledge on wine consumption and health.

Sponsors: Deutsche Weinakademie
Date: April 2021
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine consumption and health knowledge sharing tools2021-08-24T18:22:59+02:00