The Right Amount is a responsible alcohol consumption website with consumer facing information, guidelines and a standard drink calculator. Industry resources are available to download and campaign is free of charge for industry participation.
Sponsors: Wine Growers Canada Date: 01 December 2021 Implementation: North America
The Portman Group, the UK alcohol social responsibility body, offers a free online training programme for start-ups and small producers to better understand and implement the Code of Practice on Naming, Packaging and the Promotion of alcohol beverages.
Sponsors: The Portman Group Date: 28 April 2022 Implementation: The United Kingdom
Sogrape developed an online training action on Wine in Moderation and Responsible Service for employees. The training tackled topics such as anti-alcohol threats, wine culture, consumption patterns, guidelines for low-risk consumption, and the impact of abusive consumption were discussed.
Sponsors: Sogrape Date: 12 July 2021 Implementation: International
Bodegas de Argentina promoted the Wine in Moderation programme at the Wine of Buenos Aires Meeting (Encuentro Vitivinícola Boanaerense). Giving the opportunity to wineries from Buenos Aires to present their wines, the event also gave visitors the possibility to discover wines from different regions. Bodegas de Argentina informed visitors about moderate consumption of wine through thematic chats and the distribution of materials.
Sponsors: Bodegas de Argentina Date: 25-26 September 2021 Implementation: South America
AEVP’s (Association of Port Wine Companies) 2021 Wine in Moderation Campaign was launched to encourage a sustainable culture of wine. The campaign was widely shared on different medias: on TV with a 20’’ spot (60 ads), on Cinema Arrabida (10,320 ads), on JC Decaux – Network of Urban Centers billboards (1,400 billboards all over Portugal), on STCP – Porto Buses (400 posters), and on Digital Advertising Newspapers Online (400,000 insertions Desktop + Mobile).
Sponsors: AEVP (Association of Port Wine Companies) Date: September 2021 Implementation: Europe
“Wines and Lives” is a three-session course from the Complutense University of Madrid Summer Courses. Different experts shared their knowledge about the influence of wine in the culture and history of civilizations, as well as the benefits of moderate wine consumption and its role in the Mediterranean diet. This first edition of the initiative confirmed that wine is an integral part of Spanish culture, traditions, and way of life. Also, it shows that wine is a fundamental element in healthy lifestyle habits if consumed in moderation.
Sponsors: The Department of Nutrition and Food Science, the Spanish Wine Interbranch Organisation (Organización Interprofesional del Vino de España – OIVE), and the Complutense University of Madrid Date: July 2021 Implementation: Europe
The “Wine Advertising—In the Political Context” webinar by the German Wine Academy (DWA) was held at the University of Geisenheim within the course module “World Wine Markets”.
On the one hand, the webinar introduced the most important decision-makers in the alcohol policy for the wine sector (the EU Commission and the Directorate General for Health and Food Safety (DG Santé) and the World Health Organisation) and their common objective of reducing harmful alcohol consumption, as well as reminding the importance of raising awareness and educating about responsible wine consumption.
On the other hand, the webinar provided an overview on responsible wine advertising, going through different national contexts highlighting their peculiarities and differences. It was highlighted that responsible commercial communication is key to encourage a moderate and responsible consumption of wine.
Sponsors: The German Wine Academy (DWA) and the University of Geisenheim Date: 6 July 2021 Implementation: Europe
ACIBEV and Sogrape informed the participants of the 8th edition of the Infowine.forum about the consumption of alcoholic beverages through a short movie and distributed leaflets. Targeting professionals of the sector, ACIBEV and Sogrape sponsored the international winemaking congress that took place on the 25 and 26 May under the theme “The Wine Way: More, Better, Greener”.
Sponsors: ACIBEV and Sogrape Date: 25-26 May 2021 Implementation: Europe (Portugal)
ACIBEV raised awareness of the dangers of driving under the influence of alcohol beverages with a simulator. As part of its commitment to the Wine in Moderation Program, ACIBEV took part of the first Summer Edition of Essência do Vinho, in Oporto, (2-4 July) where it signed a collaborative protocol with the National Road Safety Authority (ANSR). ACIBEV gave the opportunity to visitors of the wine fair to enter a driving simulator and witness how it is to drive under the influence of alcohol beverages through the use of special glasses that replicate different BAC levels. Over 266 visitors had the possibility to enjoy the activity.
Sponsors: Wine in Moderation and ACIBEV Date: 2-4 July 2021 Implementation: Europe (Portugal)