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Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of marketing and advertising.

FIVS-ASSURE

Ban on alcohol sales to under-18s in French supermarkets

“How To Say No” is a training kit for supermarkets staff designed and developed by Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société that promotes the correct application of the ban on the sale of alcohol to under-18.

Sponsors: Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société
Date: 1 October 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Ban on alcohol sales to under-18s in French supermarkets2021-07-01T18:29:37+02:00

“No more no less” ACIBEV TV and internet campaign

From 17 to 31 December, ACIBEV launches WIM campaign “No more no less” on TV and internet to encourage a healthy lifestyle focusing on the importance of moderate wine consumption. Similar campaigns have been developed in the past.

Sponsors: ACIBEV
Date: 17-30 December 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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“No more no less” ACIBEV TV and internet campaign2021-07-01T12:54:09+02:00

Wine in Moderation Brand Campaign

A multimedia awareness campaign by AEVP that encourages a sustainable culture of wine while endorsing the new WiM message. A new brand identity was recently launched.

Sponsors: AEVP – the Association of Port Wine Companies
Date: 27 August 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine in Moderation Brand Campaign2021-07-01T17:47:07+02:00

Global Standards for online alcohol sale and delivery

Global Standards for online alcohol sale and delivery are new global safeguards, marking a world first coalition—12 of the world’s leading beer, wine, and spirits producers partnering with 14 prominent global and regional online retailers, and e-commerce and delivery platforms, who operate across six continents—to prevent the online sale and delivery of alcohol to those underage and to reduce harmful drinking among adults.

Sponsors: IARD
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Global Standards for online alcohol sale and delivery2021-06-30T15:09:40+02:00

Project TAMMI

Project TAMMI

Project TAMMI is a research study that tests whether different types of text messages and assessments are helpful to people who want to cut down on their drinking. These text messages are based on studies that have been shown to help people reduce their drinking in the short-term, but the effects over time are still being examined.

Sponsors: National Institute on Alcohol Abuse and Alcoholism (NIAAA)
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Project TAMMI2021-06-25T17:41:13+02:00

A Guide to Evaluating Prevention Programs

A Guide to Evaluating Prevention Programs

A guide for evaluating the efficacy of targeted prevention measures around alcohol which provide information, raise knowledge and awareness, and aim to help change behavior in an effort to reduce potential harms around drinking.

Sponsor: IARD
Date: 2015
Implementation: Europe, North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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A Guide to Evaluating Prevention Programs2021-06-25T17:48:10+02:00

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.

Sponsor: Constellation Brands Inc.
Date: June 2011
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing2021-06-25T17:49:21+02:00

Código de autorregulação da comunicação comercial

Código de autorregulação da comunicação comercial

Código de autorregulação da comunicação comercial is a Code of Self-Regulation of Commercial Communications. The Code gives advertising and commercial communication tools to enable wine and spirits producers and companies to provide consumers with information about their products. Available in Portuguese.

Sponsor: Vinhos e Bebidas Espirituosas
Date: 22 June 2018
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Código de autorregulação da comunicação comercial2021-06-25T17:50:32+02:00