Home/FIVS-Assure/Topic/Marketing and Advertising

Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of marketing and advertising.

FIVS-ASSURE

Code of Commercial Communications of Wine

Código de comunicación comercial del vino

The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.

Sponsor: Organización Interprofesional del Vino de España
Date: April 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Code of Commercial Communications of Wine2020-11-24T19:32:08+01:00

SABMiller Policy on Commercial Communication

SABMiller

Principles that establish consistent standards for the marketing of SABMiller brands worldwide.

Sponsor: SABMiller
Date: 2014
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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SABMiller Policy on Commercial Communication2020-11-24T19:25:07+01:00

Pernod Ricard Code for Commercial Communications

Pernod Ricard

Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.

Sponsor: Pernod Ricard
Year: January 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Pernod Ricard Code for Commercial Communications2020-11-24T19:24:24+01:00

AB InBev Commercial Communications Code

AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.

Sponsor: AB InBev
Date: 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:

SDG3SDG4

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AB InBev Commercial Communications Code2020-11-24T19:23:42+01:00

Diageo Marketing Code

Diageo

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

Sponsor: Diageo
Date: July 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Diageo Marketing Code2020-11-24T19:23:07+01:00

Beam Suntory Global Marketing Code of Practice

Beam Suntory

Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.

Sponsor: Beam Suntory
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Beam Suntory Global Marketing Code of Practice2020-11-24T19:22:28+01:00

AB InBev Responsible Marketing & Communications Code

ABinBev

AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.

Sponsor: AB InBev
Date: February 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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AB InBev Responsible Marketing & Communications Code2020-11-24T19:21:22+01:00

Wine Institute Code of Advertising Standards

Wine Institute

Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines.

Sponsor: Wine Institute
Date: 1 January 2014
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine Institute Code of Advertising Standards2020-11-24T19:20:29+01:00

SpiritsEUROPE Guidelines for the Development of Responsible Marketing Communications

SpiritsEUROPE

SpiritsEUROPE responsible marketing communications guidelines that assists their members conduct product advertising and marketing.

Sponsor: SpiritsEUROPE
Date: 2015
Implementation: Europe

For More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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SpiritsEUROPE Guidelines for the Development of Responsible Marketing Communications2020-11-24T19:18:50+01:00

The Portman Group Responsible Marketing of Alcoholic Drinks in Digital Media

Portman-Group

The Portman Group’s guidelines ensure high standards of digital marketing by producers, protecting the public and allowing the industry to engage directly with their consumers in a responsible way.

Sponsor: Portman Group
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The Portman Group Responsible Marketing of Alcoholic Drinks in Digital Media2020-11-24T18:56:44+01:00