Project TAMMI is a research study that tests whether different types of text messages and assessments are helpful to people who want to cut down on their drinking. These text messages are based on studies that have been shown to help people reduce their drinking in the short-term, but the effects over time are still being examined.
Sponsors: National Institute on Alcohol Abuse and Alcoholism (NIAAA) Implementation: North America
A guide for evaluating the efficacy of targeted prevention measures around alcohol which provide information, raise knowledge and awareness, and aim to help change behavior in an effort to reduce potential harms around drinking.
Sponsor: IARD Date: 2015 Implementation: Europe, North America
Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.
Sponsor: Constellation Brands Inc. Date: June 2011 Implementation: North America
Código de autorregulação da comunicação comercial is a Code of Self-Regulation of Commercial Communications. The Code gives advertising and commercial communication tools to enable wine and spirits producers and companies to provide consumers with information about their products. Available in Portuguese.
Sponsor: Vinhos e Bebidas Espirituosas Date: 22 June 2018 Implementation: Europe
The campaign of Don’t Drink And Drive has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
Sponsor: Verband Deutscher Sektellereien, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Deutsche Wein Akademie, Die deutschen Brauer, Private Brauereien Implementation: Europe
The Portman Group’s document that provide producers and packagers of alcoholic beverages with guidance on how to communicate alcohol and health-related information to consumers, across multiple channels. This guidance has been produced in consultation with the British Beer and Pub Association, the National Association of Cider Makers, the Scotch Whisky Association, and the Wine and Spirit Trade Association.
Fifth edition of the Portman Group’s Codes of Practice for the naming, packaging and promotion of alcoholic drinks. It also provides a procedural framework for influencing, regulating and controlling industry practice.
Sponsor: Portman Group Date: 4 March 2019 Implementation: Europe