FIVS-ASSURE

AEVP’s Wine in Moderation Campaign

AEVP's Wine in Moderation Campaign

AEVP’s (Association of Port Wine Companies) 2021 Wine in Moderation Campaign was launched to encourage a sustainable culture of wine. The campaign was widely shared on different medias: on TV with a 20’’ spot (60 ads), on Cinema Arrabida (10,320 ads), on JC Decaux – Network of Urban Centers billboards (1,400 billboards all over Portugal), on STCP – Porto Buses (400 posters), and on Digital Advertising Newspapers Online (400,000 insertions Desktop + Mobile).

Sponsors: AEVP (Association of Port Wine Companies)
Date: September 2021
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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AEVP’s Wine in Moderation Campaign2021-11-16T22:04:23+01:00

Wines and Lives

Wines and Lives

“Wines and Lives” is a three-session course from the Complutense University of Madrid Summer Courses. Different experts shared their knowledge about the influence of wine in the culture and history of civilizations, as well as the benefits of moderate wine consumption and its role in the Mediterranean diet. This first edition of the initiative confirmed that wine is an integral part of Spanish culture, traditions, and way of life. Also, it shows that wine is a fundamental element in healthy lifestyle habits if consumed in moderation.

Sponsors: The Department of Nutrition and Food Science, the Spanish Wine Interbranch Organisation (Organización Interprofesional del Vino de España – OIVE), and the Complutense University of Madrid
Date: July 2021
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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Wines and Lives2021-11-16T22:13:47+01:00

Ban on alcohol sales to under-18s in French supermarkets

“How To Say No” is a training kit for supermarkets staff designed and developed by Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société that promotes the correct application of the ban on the sale of alcohol to under-18.

Sponsors: Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société
Date: 1 October 2020
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Ban on alcohol sales to under-18s in French supermarkets2021-07-01T18:29:37+02:00

Wine consumption and health knowledge sharing tools

Deutsche Weinakademie launched two new tools to share knowledge on wine consumption and health.

Sponsors: Deutsche Weinakademie
Date: April 2021
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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Wine consumption and health knowledge sharing tools2021-08-24T18:22:59+02:00

Choose, Share, Care! Campaign

Sogrape’s comitment to WiM’s new “Choose, Share, Care” campaign stresses the importance of adopting good practices for a healthy lifestyle, highlighting the benefits of the Mediterranean Diet as well as importance of responsible consumption of wine.

Sponsors: Sogrape
Date: 23 November 2020
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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Choose, Share, Care! Campaign2021-07-01T17:42:02+02:00

“No more no less” ACIBEV TV and internet campaign

From 17 to 31 December of 2020, ACIBEV launched the WiM campaign “No more no less” on TV and internet. The campaign sought to encourage a healthy lifestyle by focusing on the importance of moderate wine consumption. Similar campaigns have been developed in the past as well.

Sponsors: ACIBEV
Date: 17-30 December 2020
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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“No more no less” ACIBEV TV and internet campaign2021-08-24T18:47:16+02:00

Wine in Moderation Brand Campaign

A multimedia awareness campaign by AEVP that encourages a sustainable culture of wine while endorsing the new WiM message. A new brand identity was recently launched.

Sponsors: AEVP – the Association of Port Wine Companies
Date: 27 August 2020
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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Wine in Moderation Brand Campaign2021-07-01T17:47:07+02:00

Breathalyzer tests at Essência do Vinho by Sogrape

Free breathalyzer test initiative by Sogrape aims to raise awareness about the risks of drink driving. In 2020, at the 17th edition of “Essência do Vinho”, Sogrape reached over 2’000 visitors with information regarding drinking and driving, the benefits of a moderate consumption and the risks of alcohol abuse.

Sponsors: Sogrape
Date: 20 February 2020
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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Breathalyzer tests at Essência do Vinho by Sogrape2021-07-01T17:48:34+02:00

The “Good Wine” education campaign

The educational campaign “Good Wine” of the HNT encourages young and novice wine consumers to consume quality Hungarian wine consciously and in moderation.

Sponsors: HNT
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The “Good Wine” education campaign2021-07-01T17:50:40+02:00