FIVS-ASSURE

Best Bar None

Best Bar None

Best Bar None is an award and accreditation scheme aimed primarily at promoting responsible management and operation of alcohol licensed premises.

Sponsor: U.K. Home Office, Diageo, Heineken and Pernod Ricard
Date: (piloted in 2003) ongoing
Implementation: (piloted in Manchester) Europe

More information on this initiative.

Relevant UN SDGs:

SDG3SDG4

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Best Bar None2020-11-24T19:30:43+01:00

SpiritsEUROPE Guidelines for the Development of Responsible Marketing Communications

SpiritsEUROPE

SpiritsEUROPE responsible marketing communications guidelines that assists their members conduct product advertising and marketing.

Sponsor: SpiritsEUROPE
Date: 2015
Implementation: Europe

For More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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SpiritsEUROPE Guidelines for the Development of Responsible Marketing Communications2020-11-24T19:18:50+01:00

The Portman Group Responsible Marketing of Alcoholic Drinks in Digital Media

Portman-Group

The Portman Group’s guidelines ensure high standards of digital marketing by producers, protecting the public and allowing the industry to engage directly with their consumers in a responsible way.

Sponsor: Portman Group
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The Portman Group Responsible Marketing of Alcoholic Drinks in Digital Media2020-11-24T18:56:44+01:00

The Portman Group’s Codes of Practice

Portman Group Codes

Fifth edition of the Portman Group’s Codes of Practice for the naming, packaging and promotion of alcoholic drinks. It also provides a procedural framework for influencing, regulating and controlling industry practice.

Sponsor: Portman Group
Date: 4 March 2019
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The Portman Group’s Codes of Practice2020-11-24T18:55:06+01:00

The Brewers of Europe Responsible Commercial Communications Guidelines

Responsible Commercial Communications Guidelines that ensures that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.

Sponsor: The Brewers of Europe (CMBC)
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The Brewers of Europe Responsible Commercial Communications Guidelines2020-11-25T14:28:30+01:00

Código de Autorregulación Publicitaria de Cerveceros de España

Cerveceros de España

Cerveceros de España’s codes of practice for the marketing of beer to promote its responsible consumption and tackle the harmful use of alcohol (e.g. drunk driving, underage drinking).

Sponsors: Cerveceros de España, Confederación de Consumidores y Usuarios (CECU), Unión de Consumidores de España (UCE), and Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL)

Date: 2016

Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Código de Autorregulación Publicitaria de Cerveceros de España2020-11-25T18:56:09+01:00

VBF Ethical Rules

VBF

VBF’s codes of practice that extol the importance of alcoholic products not being presented, designed or marketed so as to specifically appeal to minors or promote irresponsible consumption of alcohol.

Sponsors: Ethical Rules for Association of Norwegian Wine and Spirit Suppliers (VBF)
Date: 2006
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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VBF Ethical Rules2020-11-25T19:07:35+01:00

Código de Autorregulación Publicitaria de la Federación Española de Bebidas Espirituosas (FEBE)

FEBE

FEBE’s Código de Autorregulación Publicitaria is a set of ethical principles and rules to apply in the advertisement of alcohol beverages.

Sponsor: Federación Española de Bebidas Espirituosas (FEBE)
Date: 13 March 2013
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Código de Autorregulación Publicitaria de la Federación Española de Bebidas Espirituosas (FEBE)2020-11-26T11:51:17+01:00

Código de Autorregulación del Vino en Materia de Publicidad y Comunicaciones Comerciales (FEV)

FEV

FEV’s Codes of Practice to promote a responsible advertisement and marketing of wine that will not foment harmful drinking.

Sponsors: Federación Española del Vino (FEV) & Wine in Moderation
Date: November 2016
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Código de Autorregulación del Vino en Materia de Publicidad y Comunicaciones Comerciales (FEV)2020-11-26T12:39:35+01:00