FIVS-ASSURE

Ban on alcohol sales to under-18s in French supermarkets

“How To Say No” is a training kit for supermarkets staff designed and developed by Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société that promotes the correct application of the ban on the sale of alcohol to under-18.

Sponsors: Prevention & Moderation (FFS, FFVA and Brasseurs de France) and Vin & Société
Date: 1 October 2020
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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Ban on alcohol sales to under-18s in French supermarkets2021-07-01T18:29:37+02:00

Wine consumption and health knowledge sharing tools

Deutsche Weinakademie launched two new tools to share knowledge on wine consumption and health.

Sponsors: Deutsche Weinakademie
Date: April 2021
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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Wine consumption and health knowledge sharing tools2021-08-24T18:22:59+02:00

Choose, Share, Care! Campaign

Sogrape’s comitment to WiM’s new “Choose, Share, Care” campaign stresses the importance of adopting good practices for a healthy lifestyle, highlighting the benefits of the Mediterranean Diet as well as importance of responsible consumption of wine.

Sponsors: Sogrape
Date: 23 November 2020
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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Choose, Share, Care! Campaign2021-07-01T17:42:02+02:00

“No more no less” ACIBEV TV and internet campaign

From 17 to 31 December of 2020, ACIBEV launched the WiM campaign “No more no less” on TV and internet. The campaign sought to encourage a healthy lifestyle by focusing on the importance of moderate wine consumption. Similar campaigns have been developed in the past as well.

Sponsors: ACIBEV
Date: 17-30 December 2020
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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“No more no less” ACIBEV TV and internet campaign2021-08-24T18:47:16+02:00

Wine in Moderation Brand Campaign

A multimedia awareness campaign by AEVP that encourages a sustainable culture of wine while endorsing the new WiM message. A new brand identity was recently launched.

Sponsors: AEVP – the Association of Port Wine Companies
Date: 27 August 2020
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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Wine in Moderation Brand Campaign2021-07-01T17:47:07+02:00

Breathalyzer tests at Essência do Vinho by Sogrape

Free breathalyzer test initiative by Sogrape aims to raise awareness about the risks of drink driving. In 2020, at the 17th edition of “Essência do Vinho”, Sogrape reached over 2’000 visitors with information regarding drinking and driving, the benefits of a moderate consumption and the risks of alcohol abuse.

Sponsors: Sogrape
Date: 20 February 2020
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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Breathalyzer tests at Essência do Vinho by Sogrape2021-07-01T17:48:34+02:00

The “Good Wine” education campaign

The educational campaign “Good Wine” of the HNT encourages young and novice wine consumers to consume quality Hungarian wine consciously and in moderation.

Sponsors: HNT
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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The “Good Wine” education campaign2021-07-01T17:50:40+02:00

“A good wine can be served with anything, never without moderation” campaign

The campaign, “A good wine can be served with anything, never without moderation” by members of the vine and wine highlights the link between wine, food, and moderation through the promotion of 7 “foodista” profiles: Gastronomaniac, Veggie gourmand, Barbecue master, Street lover, Traditionista, Sweet beak and Aperitif lover.

Sponsors: Vin et Société, Les hommes et les femmes de la vigne et du vin
Date: January 2021
Implementation: Europe

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Relevant UN SDGs:
SDG3SDG4

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“A good wine can be served with anything, never without moderation” campaign2021-07-01T11:18:08+02:00

Wine & Water – A partnership for responsible wine consumption

Wine & Water

A campaign that disseminates the message that water and wine not only combine well, but also belong together as a means of preventing high BAC levels is being hosted by The Deutsche Weinakademie (DWA) and three other mineral water companies across Germany.

Sponsors: The Deutsche Weinakademie (DWA) and the three mineral water companies Fachingen Heil- und Mineralbrunnen GmbH / Birlenbach, Schwollener Sprudel GmbH & Co. KG / Schwollen, and SELTERS Mineralquelle Augusta Victoria GmbH / Löhnberg
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine & Water – A partnership for responsible wine consumption2021-06-25T17:25:30+02:00