A campaign that disseminates the message that water and wine not only combine well, but also belong together as a means of preventing high BAC levels is being hosted by The Deutsche Weinakademie (DWA) and three other mineral water companies across Germany.
Sponsors: The Deutsche Weinakademie (DWA) and the three mineral water companies Fachingen Heil- und Mineralbrunnen GmbH / Birlenbach, Schwollener Sprudel GmbH & Co. KG / Schwollen, and SELTERS Mineralquelle Augusta Victoria GmbH / Löhnberg Implementation: Europe
A guide for evaluating the efficacy of targeted prevention measures around alcohol which provide information, raise knowledge and awareness, and aim to help change behavior in an effort to reduce potential harms around drinking.
Sponsor: IARD Date: 2015 Implementation: Europe, North America
Código de autorregulação da comunicação comercial is a Code of Self-Regulation of Commercial Communications. The Code gives advertising and commercial communication tools to enable wine and spirits producers and companies to provide consumers with information about their products. Available in Portuguese.
Sponsor: Vinhos e Bebidas Espirituosas Date: 22 June 2018 Implementation: Europe
The campaign of Don’t Drink And Drive has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
Sponsor: Verband Deutscher Sektellereien, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Deutsche Wein Akademie, Die deutschen Brauer, Private Brauereien Implementation: Europe
The Portman Group’s document that provide producers and packagers of alcoholic beverages with guidance on how to communicate alcohol and health-related information to consumers, across multiple channels. This guidance has been produced in consultation with the British Beer and Pub Association, the National Association of Cider Makers, the Scotch Whisky Association, and the Wine and Spirit Trade Association.
Fifth edition of the Portman Group’s Codes of Practice for the naming, packaging and promotion of alcoholic drinks. It also provides a procedural framework for influencing, regulating and controlling industry practice.
Sponsor: Portman Group Date: 4 March 2019 Implementation: Europe
Responsible Commercial Communications Guidelines that ensures that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: The Brewers of Europe (CMBC) Implementation: Europe
Cerveceros de España’s codes of practice for the marketing of beer to promote its responsible consumption and tackle the harmful use of alcohol (e.g. drunk driving, underage drinking).
Sponsors: Cerveceros de España, Confederación de Consumidores y Usuarios (CECU), Unión de Consumidores de España (UCE), and Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL) Date: 2016 Implementation: Europe