An education programme that promotes healthy habits and responsible drinking among young people. Since 2004, 1344 lectures have been organised with the participation of 29,021 students from 875 Argentinian schools. The seminars last approximately one hour and include a video and a subsequent debate.
Bodegas de Argentina promoted the Wine in Moderation programme at the Wine of Buenos Aires Meeting (Encuentro Vitivinícola Boanaerense). Giving the opportunity to wineries from Buenos Aires to present their wines, the event also gave visitors the possibility to discover wines from different regions. Bodegas de Argentina informed visitors about moderate consumption of wine through thematic chats and the distribution of materials.
Sponsors: Bodegas de Argentina Date: 25-26 September 2021 Implementation: South America
The “Sharing Life Through Wine” campaign promotes general public awareness on the importance of the role of wine in promoting gatherings and empowering social relations, and the importance of moderate consumption. It encourages individuals to drink alcohol in moderation and promote pleasant discussion spaces. The campaign aims to open a space for dialogue using broadcast chats on the topic of wine by involving important influencers and utilizing different social media graphics.
The “Acudimos a ti (We Come to You)” Instagram campaign aims to support and contribute to the reopening of restaurants after the 2020 pandemic by engaging stakeholders and consumers, as well as promoting bio security protocols and responsible consumption.
Sponsors: Asovinos partnered with Tour Gastronómico Implementation: South America
ASOVINOS “AcudimosATi” campaign invites Colombian citizens to comply with all alcohol-related security protocols and enjoy alcoholic beverages in moderation. The goal is to ensure that the reopening of restaurants in the region, following restrictions from the COVID-19 pandemic, is successful.
Sponsors: The Association of Wine Importers, ASOVINOS, and the Gastronomic Tour Corporation of Antioquia Date: 24 August 2020 Implementation: South America
CCU Código Sobre Comunicaciones Comerciales Responsables are guidelines that ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: CCU Date: 2018 Implementation: South America