Home/FIVS-Assure/Topic/Operating Responsibly

Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of operating responsibility in the alcohol beverage industry.

FIVS-ASSURE

Diversity Action Plan

Masters of Wine published a 10-step action plan on diversity, equity, and inclusion. The programme includes but is not limited to scholarships for BIPOC, mentorship opportunities, e-learning programs, an external audit, and an updated admissions process.

Sponsors: The Institute of Masters of Wine

Date: 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG5SDG8SDG10

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Diversity Action Plan2022-08-09T20:55:36+02:00

Power of People

Through Power of People, Accolade has revamped its hiring process in the model of diversity, equity, and inclusion. The initiative also includes training for current employees.

Sponsors: Accolade Wines

Date: 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG5SDG8SDG10

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Power of People2022-08-09T20:40:40+02:00

Society 2030: Spirit of Progress

Society 2030 is Diageo (one of the world’s largest alcohol beverage companies)’s social responsibility programme. Society 2030 is focussed around three primary initiatives. First, DRINKiQ is a comprehensive website that provides information, classes, and assessments about drinking in moderation. Diageo is promoting DRINKiQ in every market they sell in. Second, SMASHED works to combat underage drinking through youth education. Diageo hopes to reach 10 million youths by 2030. Lastly, The Wrong Side of the Road is an interactive experience that is being disseminated in partnership with UNITAR. That programme counteracts drinking and driving, and Diageo hopes to reach 5 million people by 2030. In addition to those programmes, Diageo also has an updated marketing code focussed around responsible marketing for drinking in moderation.

Sponsors: Diageo

Date: 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Society 2030: Spirit of Progress2022-08-09T19:47:45+02:00

We Don’t Serve Teens

The FTC’s anti-underage drinking campaign, “We Don’t Serve Teens”, provides ads, principles, materials, resources, and trainings to businesses to help them build robust systems against youth drinking.

Sponsors: US FTC Consumer Advise

Date: 2008
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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We Don’t Serve Teens2022-08-09T19:52:00+02:00

Vivamos Responsable

An education programme that promotes healthy habits and responsible drinking among young people. Since 2004, 1344 lectures have been organised with the participation of 29,021 students from 875 Argentinian schools. The seminars last approximately one hour and include a video and a subsequent debate.

Sponsor: Quilmes

Date: 2004
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Vivamos Responsable2022-08-08T20:44:05+02:00

Portman Group’s New Training on Alcohol Marketing

Portman Group's New Training on Alcohol Marketing

The Portman Group, the UK alcohol social responsibility body, offers a free online training programme for start-ups and small producers to better understand and implement the Code of Practice on Naming, Packaging and the Promotion of alcohol beverages.

Sponsors: The Portman Group
Date: 28 April 2022
Implementation: The United Kingdom

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Portman Group’s New Training on Alcohol Marketing2022-05-02T10:40:46+02:00

The Legal Drinking Age in Each Country

Legal Drinking Age Around the World

The Legal Drinking Age in Each Country post by Julia Lars, an American-based wine and spirits professional, gathers in a map the legal minimum drinking ages of countries around the world.

Sponsors: VinePair
Date: 22 February 2022
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The Legal Drinking Age in Each Country2022-03-02T16:58:27+01:00

Wine in Moderation digital training by Sogrape

WiM digital training

Sogrape developed an online training action on Wine in Moderation and Responsible Service for employees. The training tackled topics such as anti-alcohol threats, wine culture, consumption patterns, guidelines for low-risk consumption, and the impact of abusive consumption were discussed.

Sponsors: Sogrape
Date: 12 July 2021
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine in Moderation digital training by Sogrape2021-11-17T01:08:58+01:00

Bodegas de Argentina on moderate consumption of wine

Bodegas de Argentina on the moderate consumption of wine

Bodegas de Argentina promoted the Wine in Moderation programme at the Wine of Buenos Aires Meeting (Encuentro Vitivinícola Boanaerense). Giving the opportunity to wineries from Buenos Aires to present their wines, the event also gave visitors the possibility to discover wines from different regions. Bodegas de Argentina informed visitors about moderate consumption of wine through thematic chats and the distribution of materials.

Sponsors: Bodegas de Argentina
Date: 25-26 September 2021
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Bodegas de Argentina on moderate consumption of wine2021-11-17T00:52:32+01:00

Wines and Lives

Wines and Lives

“Wines and Lives” is a three-session course from the Complutense University of Madrid Summer Courses. Different experts shared their knowledge about the influence of wine in the culture and history of civilizations, as well as the benefits of moderate wine consumption and its role in the Mediterranean diet. This first edition of the initiative confirmed that wine is an integral part of Spanish culture, traditions, and way of life. Also, it shows that wine is a fundamental element in healthy lifestyle habits if consumed in moderation.

Sponsors: The Department of Nutrition and Food Science, the Spanish Wine Interbranch Organisation (Organización Interprofesional del Vino de España – OIVE), and the Complutense University of Madrid
Date: July 2021
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wines and Lives2021-11-16T22:13:47+01:00

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