Free breathalyzer test initiative by Sogrape aims to raise awareness about the risks of drink driving. In 2020, at the 17th edition of “Essência do Vinho”, Sogrape reached over 2’000 visitors with information regarding drinking and driving, the benefits of a moderate consumption and the risks of alcohol abuse.
Sponsors: Sogrape Date: 20 February 2020 Implementation: Europe
The campaign of Don’t Drink And Drive has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
Sponsor: Verband Deutscher Sektellereien, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Deutsche Wein Akademie, Die deutschen Brauer, Private Brauereien Implementation: Europe
The initiative of Drunk Driving Prevention focuses on three signature programs: Free Rides Programs, Make The Safe Call, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.
Make The Safe Call is a campaign advocating for football fans to arrange for a designated driver or call an Uber after consuming alcoholic beverages at sports games.
Sponsor: Molson Coors Implementation: North America
This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.
MediaSmarts, Canada’s Centre for Digital and Media Literacy, provides evaluations of various campaigns designed to promote designating drivers. Also, it provides Teacher Resources like this “Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns – Lesson” where students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness.
Sponsor: MediaSmarts and Health Canada Implementation: North America