Home/FIVS-Assure/Topic/Operating Responsibly

Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of operating responsibility in the alcohol beverage industry.

FIVS-ASSURE

AcudimosATi Colombian campaign

ASOVINOS “AcudimosATi” campaign invites Colombian citizens to comply with all alcohol-related security protocols and enjoy alcoholic beverages in moderation. The goal is to ensure that the reopening of restaurants in the region, following restrictions from the COVID-19 pandemic, is successful.

Sponsors: The Association of Wine Importers, ASOVINOS, and the Gastronomic Tour Corporation of Antioquia
Date: 24 August 2020
Implementation: South America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

AcudimosATi Colombian campaign2021-08-24T18:25:31+02:00

The “Good Wine” education campaign

The educational campaign “Good Wine” of the HNT encourages young and novice wine consumers to consume quality Hungarian wine consciously and in moderation.

Sponsors: HNT
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

The “Good Wine” education campaign2021-07-01T17:50:40+02:00

“A good wine can be served with anything, never without moderation” campaign

The campaign, “A good wine can be served with anything, never without moderation” by members of the vine and wine highlights the link between wine, food, and moderation through the promotion of 7 “foodista” profiles: Gastronomaniac, Veggie gourmand, Barbecue master, Street lover, Traditionista, Sweet beak and Aperitif lover.

Sponsors: Vin et Société, Les hommes et les femmes de la vigne et du vin
Date: January 2021
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

“A good wine can be served with anything, never without moderation” campaign2021-07-01T11:18:08+02:00

Global Standards for online alcohol sale and delivery

Global Standards for online alcohol sale and delivery are new global safeguards, marking a world first coalition—12 of the world’s leading beer, wine, and spirits producers partnering with 14 prominent global and regional online retailers, and e-commerce and delivery platforms, who operate across six continents—to prevent the online sale and delivery of alcohol to those underage and to reduce harmful drinking among adults.

Sponsors: IARD
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Global Standards for online alcohol sale and delivery2021-06-30T15:09:40+02:00

Wine & Water – A partnership for responsible wine consumption

Wine & Water

A campaign that disseminates the message that water and wine not only combine well, but also belong together as a means of preventing high BAC levels is being hosted by The Deutsche Weinakademie (DWA) and three other mineral water companies across Germany.

Sponsors: The Deutsche Weinakademie (DWA) and the three mineral water companies Fachingen Heil- und Mineralbrunnen GmbH / Birlenbach, Schwollener Sprudel GmbH & Co. KG / Schwollen, and SELTERS Mineralquelle Augusta Victoria GmbH / Löhnberg
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Wine & Water – A partnership for responsible wine consumption2021-06-25T17:25:30+02:00

A Guide to Evaluating Prevention Programs

A Guide to Evaluating Prevention Programs

A guide for evaluating the efficacy of targeted prevention measures around alcohol which provide information, raise knowledge and awareness, and aim to help change behavior in an effort to reduce potential harms around drinking.

Sponsor: IARD
Date: 2015
Implementation: Europe, North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

A Guide to Evaluating Prevention Programs2021-06-25T17:48:10+02:00

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.

Sponsor: Constellation Brands Inc.
Date: June 2011
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing2021-06-25T17:49:21+02:00

Código de autorregulação da comunicação comercial

Código de autorregulação da comunicação comercial

Código de autorregulação da comunicação comercial is a Code of Self-Regulation of Commercial Communications. The Code gives advertising and commercial communication tools to enable wine and spirits producers and companies to provide consumers with information about their products. Available in Portuguese.

Sponsor: Vinhos e Bebidas Espirituosas
Date: 22 June 2018
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

Back to FIVS-Assure

Código de autorregulação da comunicação comercial2021-06-25T17:50:32+02:00

Code of Commercial Communications of Wine

Código de comunicación comercial del vino

The Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine) is a set of rules for self-regulation on advertising and commercial communications. Its objective is to promote moderation and responsibility in the consumption of wine, as well as prevent its inappropriate use by underage consumers, pregnant women and drivers.

Sponsor: Organización Interprofesional del Vino de España
Date: April 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

Back to FIVS-Assure

Code of Commercial Communications of Wine2021-06-25T17:55:25+02:00

Best Bar None

Best Bar None

Best Bar None is an award and accreditation scheme aimed primarily at promoting responsible management and operation of alcohol licensed premises.

Sponsor: U.K. Home Office, Diageo, Heineken and Pernod Ricard
Date: (piloted in 2003) ongoing
Implementation: (piloted in Manchester) Europe

More information on this initiative.

Relevant UN SDGs:

SDG3SDG4

Back to FIVS-Assure

Best Bar None2021-06-25T17:57:42+02:00