Home/FIVS-Assure/Topic/Operating Responsibly

Following is FIVS-Assure’s list of initiatives and resources of good practices around the topic of operating responsibility in the alcohol beverage industry.

FIVS-ASSURE

SABMiller Policy on Commercial Communication

SABMiller

Principles that establish consistent standards for the marketing of SABMiller brands worldwide.

Sponsor: SABMiller
Date: 2014
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

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SABMiller Policy on Commercial Communication2021-06-25T18:00:56+02:00

Pernod Ricard Code for Commercial Communications

Pernod Ricard

Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.

Sponsor: Pernod Ricard
Year: January 2020
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Pernod Ricard Code for Commercial Communications2021-06-25T18:02:06+02:00

AB InBev Commercial Communications Code

AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.

Sponsor: AB InBev
Date: 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:

SDG3SDG4

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AB InBev Commercial Communications Code2021-06-25T18:03:50+02:00

Diageo Marketing Code

Diageo

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

Sponsor: Diageo
Date: July 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

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Diageo Marketing Code2021-06-25T18:04:45+02:00

Beam Suntory Global Marketing Code of Practice

Beam Suntory

Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.

Sponsor: Beam Suntory
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Beam Suntory Global Marketing Code of Practice2021-06-25T18:05:42+02:00

AB InBev Responsible Marketing & Communications Code

ABinBev

AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.

Sponsor: AB InBev
Date: February 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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AB InBev Responsible Marketing & Communications Code2021-06-25T18:06:43+02:00

Wine Institute Code of Advertising Standards

Wine Institute

Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines.

Sponsor: Wine Institute
Date: 1 January 2014
Implementation: North America

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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Wine Institute Code of Advertising Standards2021-06-25T18:07:50+02:00

SpiritsEUROPE Guidelines for the Development of Responsible Marketing Communications

SpiritsEUROPE

SpiritsEUROPE responsible marketing communications guidelines that assists their members conduct product advertising and marketing.

Sponsor: SpiritsEUROPE
Date: 2015
Implementation: Europe

For More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

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SpiritsEUROPE Guidelines for the Development of Responsible Marketing Communications2021-06-25T18:08:47+02:00

Portman Group Communicating Alcohol and Health-Related Information

Portman-Group

The Portman Group’s document that provide producers and packagers of alcoholic beverages with guidance on how to communicate alcohol and health-related information to consumers, across multiple channels. This guidance has been produced in consultation with the British Beer and Pub Association, the National Association of Cider Makers, the Scotch Whisky Association, and the Wine and Spirit Trade Association.

Sponsor: Portman Group
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

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Portman Group Communicating Alcohol and Health-Related Information2021-06-25T18:09:41+02:00

The Portman Group’s Codes of Practice

Portman Group Codes

Fifth edition of the Portman Group’s Codes of Practice for the naming, packaging and promotion of alcoholic drinks. It also provides a procedural framework for influencing, regulating and controlling industry practice.

Sponsor: Portman Group
Date: 4 March 2019
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4

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The Portman Group’s Codes of Practice2021-06-25T18:11:59+02:00