Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing
Global Code of Responsible Practices for Beverage Alcohol Advertising and Marketing which provides the fundamental framework for responsible brand advertising and marketing that ensures our messages are directed at legal, drinking-age consumers. Compliance with the Global Marketing Code is mandatory across Constellation companies and others involved with the promotion of its brands.
Sponsor: Constellation Brands Inc.
Date: June 2011
Implementation: International
More information on this initiative.
Relevant UN SDGs:
