The “Wine Advertising—In the Political Context” webinar by the German Wine Academy (DWA) was held at the University of Geisenheim within the course module “World Wine Markets”.
On the one hand, the webinar introduced the most important decision-makers in the alcohol policy for the wine sector (the EU Commission and the Directorate General for Health and Food Safety (DG Santé) and the World Health Organisation) and their common objective of reducing harmful alcohol consumption, as well as reminding the importance of raising awareness and educating about responsible wine consumption.
On the other hand, the webinar provided an overview on responsible wine advertising, going through different national contexts highlighting their peculiarities and differences. It was highlighted that responsible commercial communication is key to encourage a moderate and responsible consumption of wine.
Sponsors: The German Wine Academy (DWA) and the University of Geisenheim
Date: 6 July 2021
More information on this initiative.
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