IARD has put together the influencer guiding principles, to ensure that the widely used influencer marketing is truthful, and abides by national marketing codes and regulation. These standards of influencer and endorser disclosure support and recognize the responsibility transparency, strengthening existing safeguards to prevent minors from seeing alcohol marketing.
Date: Launched on 14 September 2021
More information on this initiative. Also, the Influencer Pledge, and a how-to-video for influencers.
Relevant UN SDGs:
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