Principles that establish consistent standards for the marketing of SABMiller brands worldwide.
Sponsor: SABMiller
Date: 2014
Implementation: International
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Relevant UN SDGs:
Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.
Sponsor: Pernod Ricard
Year: January 2020
Implementation: International
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Relevant UN SDGs:
AB InBev Commercial communications code ensures that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.
Sponsor: AB InBev
Date: 2019
Implementation: International
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Relevant UN SDGs:
Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.
Sponsor: Diageo
Date: July 2019
Implementation: International
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Relevant UN SDGs:
Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.
Sponsor: Beam Suntory
Implementation: International
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Relevant UN SDGs:
AB InBev Responsible Marketing & Communications Code is a set of principles that provides member companies with practical guidance on how to embed marketing responsibility within their business. Also includes information on statutory and industry codes.
Sponsor: AB InBev
Date: February 2019
Implementation: International
More information on this initiative.
Relevant UN SDGs:
Producers’ Commitments Digital Guiding Principles are global guiding principles for alcohol beverage marketing in digital media.
Sponsors: Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking
Date: 2011
Implementation: International
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Relevant UN SDGs:
CCU Código Sobre Comunicaciones Comerciales Responsables are guidelines that ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: CCU
Date: 2018
Implementation: South America
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Relevant UN SDGs:
The Wine Information Council is an online public scientific database that gathers, assesses and disseminates research about wine, health and social aspects.
Sponsor: Wine in Moderation – Art de Vivre programme
Date: 2017
Implementation: International
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Relevant UN SDGs:
Wise drinking is a mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.
Sponsor: Pernod Ricard
Implementation: International
More information on this initiative.
Relevant UN SDGs:
