FIVS-Assure2018-11-23T16:33:17+01:00

FIVS-Assure

FIVS-Assure is an online database gathering resources on social aspects programs in the wine, spirits and beer sectors. This tool draws upon exemplary practices by companies, trade associations, and other entities from around the world. These “Useful Approaches” are presented in relation to four topics: young people & alcohol, drinking & driving, responsible drinking, and marketing & advertising.

AB InBev Code of Commercial Communications

Commercial communications code to ensure that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.

For more information on this initiative, click here

Sponsor: AB InBev

Diageo Marketing Code

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

For more information on this initiative, click here

Sponsor: Diageo

Brown-Forman Corporation’s Marketing, Advertising and Promotional Policy for Beverage Alcohol

Policy that applies to all activities performed to market Brown-Forman brands, including brand advertisement, on-and off-premise promotional activities, brand innovation activities, experimental marketing, consumer planning, and relationship marketing.

For more information on this initiative, click here

Sponsor: Brown-Forman

Beam Suntory Global Marketing Code of Practice

Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.

For more information on this initiative, click here

Sponsor: Beam Suntory

AB InBev Responsible Marketing & Communications Code

Toolkit that provides member companies with practical guidance on how to embed social responsibility principles within their business. Also includes information on statutory and industry codes.

For more information on this initiative, click here

Also available in Spanish, Portuguese, French, Dutch, German, Russian, Ukranian, and Mandarin.

Sponsor: AB InBev

WSTA Toolkit: Social Responsibility

Toolkit that provides member companies with practical guidance on how to embed social responsibility principles within their business. Also includes information on statutory and industry codes.

For more information on this initiative, click here

Sponsor: The Wine and Spirit Trade Association (WSTA)