ON EDUCATING YOUNG PEOPLE
Prata om Alkohol (Talk About Alcohol)
Sponsor: Sprit & Vinleverantörsföreningen (SVL) and Sweden's BreweriesPrata om Alkohol
Project run by Kunskapskraft & Media and funded by Sprit & Vinleverantörsföreningen and Sveriges Bryggerier aims at promoting healthy, moderate attitudes towards alcohol and to increasing awareness about its effects on the body. It uses specific tools for teachers for young people to have a deeper understanding about alcohol.
More information here.
ON DRINKING AND DRIVING
Don't Drink and Drive
Sponsor: Deutsche Wein Akademie, VDS, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Die deutschen Brauer, Private BrauereienDon't Drink and Drive
The campaign has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
More information here.
ON MARKETING AND ADVERTISING
Código de Comunicación Comercial del Vino
Sponsor: Federación Española del VinoCódigo de Comunicación Comercial del Vino
Codes of Practice does not only promote a responsible advertisement and marketing of wine that will not foment harmful drinking, but also clarifies some of the application aspects that raised doubts (April 2020 edition).
More information here.
ON MODERATE CONSUMPTION
Wise Drinking Mobile Phone App
Sponsor: Pernod RicardWise Drinking Mobile Phone App
A mobile phone app designed to track the user’s alcohol consumption, identify localised transportation options and provide information about alcohol laws.
More information here.
ON ALCOHOL AND PREGNANCY
DrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
Sponsor: Drinkwise AustraliaDrinkWise Fetal Alcohol Spectrum Disorder (FASD) Awareness Program
The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder and reaffirm the risks of drinking alcohol while pregnant, planning a pregnancy or breastfeeding.
More information here.
ON DIVERSITY, EQUITY, AND INCLUSION
Employee Resource Groups
Sponsor: E&J Gallo WineryEmployee Resource Groups
E& J Gallo employees have access to seven Employee Resource Groups: LA CASA, GAAN, WOWS, enABLE, ASIA, LGBTQ+, and GVO. These groups operate both as affinity groups for employees to network with peers who face similar obstacles and vehicles for underrepresented groups of employees to have their voices heard.
More information here.
Download national drinking guidelines table
(only accessible to FIVS-Members)
Drinking: Do it Properly
Drinking: Do it Properly is a social marketing campaign created by DrinkWise Austrailia to make the ongoing trend of binge drinking less socially acceptable among young drinkers and to support those [...]
Bounce Back
DrinkWise created Bounce Back, a podcast series designed to help Australians facing adversity or feeling lost during the COVID-19 pandemic. Sponsors: DrinkWise Australia Implementation: Oceania More information on this initiative. Relevant [...]
Indigenous Education Program
Through its Indigenous alcohol education program, DrinkWise has created a series of alcohol education videos featuring well-known Indigenous Australian personalities and sports stars, as well as providing financial and in-kind support [...]
Parental Influence
Since 2007, DrinkWise has created a number of positive behaviour change campaigns aimed at reminding parents of their role as influencers and role models in their children’s lives when it comes [...]
DrinkWise Fetal Alcohol Spectrum Disorder Awareness Program
The DrinkWise FASD Awareness Program aims to create greater awareness among Australians that FASD is a preventable disorder. The Program also reaffirms the risks of drinking alcohol while pregnant, planning a [...]
You Won’t Miss a Moment if You DrinkWise
DrinkWise created the Integrated Sponsorship initiative "You won’t miss a moment if you DrinkWise" to promote the importance of drinking in moderation at events. The initiative is supported by DrinkWise industry [...]
Moderation During COVID-19
DrinkWise created a national marketing campaign to remind consumers about the importance of moderating, for those who choose to drink during the Australian COVID-19 lockdowns in 2020. Sponsors: DrinkWise Australia Implementation: [...]
Cellar Doors Moderation Resources
DrinkWise partners with the peak national body for the Australian wine industry, Australian Grape & Wine for this education initiative. The initiative provides education resources to all cellar doors in Australia [...]
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