FIVS-ASSURE

Diageo Marketing Code

Diageo

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

Sponsor: Diageo
Date: July 2019
Implementation: International

More information on this initiative.

Relevant UN SDGs:
SDG3SDG4SDG8

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2021-03-04T13:25:52+01:00