Drink Smart is Beam Suntory’s social responsibility initiative provides information about how alcohol affects your body and treats the issue of how to have a safe night out. The site also contains Beam Suntory’s commitments to responsible drinking by offering advice on how to be a role model for safe drinking.
Sponsor: Beam Suntory Date: 2019 Implementation: International
PASS (Proof of Age Standards Scheme) is UK’s national guarantee scheme for proof-of-age cards. The goal is to establish a common standard; an easily recognisable identity card to protect retailers of age-related sales from fake cards.
Sponsor: Home Office, the National Police Chiefs’ Council (NPCC) and the Security Industry Authority (SIA)
Challenge 21 is a scheme that has been raising awareness among publicans and their staff of the need to be vigilant in preventing underage sales. Challenge 21 is also a national poster campaign aimed at encouraging consumers who look under 21 to carry their IDs. Pub companies are sent posters which can be displayed in pubs letting those who appear under 21 know they may be asked for proof of age. The posters describe what the acceptable forms of ID are — a card with the PASSlogo, a photographic drivers license or a valid passport.