Challenge 21

Challenge 21

Challenge 21 is a scheme that has been raising awareness among publicans and their staff of the need to be vigilant in preventing underage sales. Challenge 21 is also a national poster campaign aimed at encouraging consumers who look under 21 to carry their IDs. Pub companies are sent posters which can be displayed in pubs letting those who appear under 21 know they may be asked for proof of age. The posters describe what the acceptable forms of ID are — a card with the PASSlogo, a photographic drivers license or a valid passport.

Sponsor: British Beer and Pub Association

Date: 2010
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:

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