Drunk Driving Prevention

Drunk Driving Prevention

The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.

Free Rides offers zero-cost mass transportation options from major events like the Kentucky Derby. Uber Rides encourages consumers to use Uber and has a lottery for free rides with Uber for a year. Designated Driver programs partner with TEAM coalition to promote the use of designated drivers at sporting events.

Sponsor: Molson Coors

Date: 2013
Implementation: North America

More information on this initiative.

Relevant UN SDGs:

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