SpiritsEUROPE responsible marketing communications guidelines that assists their members conduct product advertising and marketing.
Sponsor: SpiritsEUROPE
Date: 2015
Implementation: Europe
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Relevant UN SDGs:
The Portman Group’s document that provide producers and packagers of alcoholic beverages with guidance on how to communicate alcohol and health-related information to consumers, across multiple channels. This guidance has been produced in consultation with the British Beer and Pub Association, the National Association of Cider Makers, the Scotch Whisky Association, and the Wine and Spirit Trade Association.
Sponsor: Portman Group
Implementation: Europe
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Relevant UN SDGs:
Fifth edition of the Portman Group’s Codes of Practice for the naming, packaging and promotion of alcoholic drinks. It also provides a procedural framework for influencing, regulating and controlling industry practice.
Sponsor: Portman Group
Date: 4 March 2019
Implementation: Europe
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Relevant UN SDGs:
Producers’ Commitments Digital Guiding Principles are global guiding principles for alcohol beverage marketing in digital media.
Sponsors: Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking
Date: 2011
Implementation: International
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Relevant UN SDGs:
DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing is a code to conduct advertising and marketing practices of spirits in the United States to adults of legal purchase age in a responsible and appropriate manner.
Sponsors: Distilled Spirits Council of the United States (DISCUS)
Date: Since 1934
Implementation: North America
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Relevant UN SDGs:
CCU Código Sobre Comunicaciones Comerciales Responsables are guidelines that ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: CCU
Date: 2018
Implementation: South America
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Relevant UN SDGs:
Responsible Commercial Communications Guidelines that ensures that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.
Sponsor: The Brewers of Europe (CMBC)
Implementation: Europe
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Relevant UN SDGs:
The Alcohol Beverages Advertising Code is designed to ensure that alcohol is marketed in a responsible manner in Australia.
Sponsor: The ABAC Scheme Limited
Date: 21 June 2019
Implementation: Oceania
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Relevant UN SDGs:
The ARA Code of Commercial Communication provides guidance for the commercial communication of alcohol beverages. Commercial communication includes advertising in all media (including all digital channels), packaging, promotions, merchandising, and sponsorship.
Sponsor: Industry Association for Responsible Alcohol Use (ARA)
Implementation: Africa
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Relevant UN SDGs:
The Beer Institute Advertising and Marketing Principles for the advertisement and marketing of beer directed to reasonable adult consumers of legal drinking age.
Sponsor: The Beer Institute
Implementation: North America
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Relevant UN SDGs:
