The Beer Institute Advertising and Marketing Code
![Beer Institute Beer Institute](https://www.fivs.org/wp-content/uploads/Capture-décran-2020-11-25-à-18.42.31.png)
The Beer Institute Advertising and Marketing Principles for the advertisement and marketing of beer directed to reasonable adult consumers of legal drinking age.
Sponsor: The Beer Institute
Implementation: North America
More information on this initiative.
Relevant UN SDGs: