The “Sharing Life Through Wine” campaign promotes general public awareness on the importance of the role of wine in promoting gatherings and empowering social relations, and the importance of moderate consumption. It encourages individuals to drink alcohol in moderation and promote pleasant discussion spaces. The campaign aims to open a space for dialogue using broadcast chats on the topic of wine by involving important influencers and utilizing different social media graphics.

Sponsors: Asovinos
Implementation: South America

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The “Acudimos a ti (We Come to You)” Instagram campaign aims to support and contribute to the reopening of restaurants after the 2020 pandemic by engaging stakeholders and consumers, as well as promoting bio security protocols and responsible consumption.

Sponsors: Asovinos partnered with Tour Gastronómico
Implementation: South America

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A campaign that drives awareness of the risks associated with illicit alcohol consumption and provides tips to help identify illicit alcohol.

Sponsors: Ministerio de la Producción
Date: 28 Junio 2020
Implementation: South America

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ASOVINOS “AcudimosATi” campaign invites Colombian citizens to comply with all alcohol-related security protocols and enjoy alcoholic beverages in moderation. The goal is to ensure that the reopening of restaurants in the region, following restrictions from the COVID-19 pandemic, is successful.

Sponsors: The Association of Wine Importers, ASOVINOS, and the Gastronomic Tour Corporation of Antioquia
Date: 24 August 2020
Implementation: South America

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Relevant UN SDGs:

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