The “Sharing Life Through Wine” campaign promotes general public awareness on the importance of the role of wine in promoting gatherings and empowering social relations, and the importance of moderate consumption. It encourages individuals to drink alcohol in moderation and promote pleasant discussion spaces. The campaign aims to open a space for dialogue using broadcast chats on the topic of wine by involving important influencers and utilizing different social media graphics.
Implementation: South America
More information on this initiative.
Relevant UN SDGs:
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