A booklet that provides a variety of health information for women that choose to consume alcohol beverages. The booklet covers the health benefits of alcohol beverage consumption, as well as the risks of over consumption.
Sponsors: U.S. National Institute on Alcohol Abuse and Alcoholism (NIAAA) and the Office of Research on Women’s Health
Date: 2021
Implementation: North America
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Relevant UN SDGs:
Start A Party is an advertisement promoting the moderate consumption of alcohol beverages during parties and at clubs.
Sponsor: Diageo
Implementation: North America
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“Responsibilidad en el Consumo” is a responsible consumption programme that seeks to promote a culture of moderate consumption of alcohol beverages in Mexico.
Sponsor: Fundación de Investigaciones Sociales
Implementation: North America
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Relevant UN SDGs:
A brochure that describes different drinking games and offers information on the risks associated with them.
Sponsor: Éduc’alcool
Implementation: North America
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Responsibility Has Its Rewards® initiative enters designated drivers in a sweepstakes to win prizes at sporting events.
Sponsor: TEAM (Techniques for Effective Alcohol Management) Coalition
Date: 2002
Implementation: North America
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Provides Lyft discounts to adults in the Washington DC area on high-risk holidays. Campaign information is also available in Spanish.
Sponsor: Washington Regional Alcohol Program, Lyft
Date: 1991
Implementation: North America
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The initiative focuses on three signature programs: Free Rides Programs, Uber Rides, and Designated Driver Programs that let consumers have a range of options to get home safely so that they never drive drunk.
Free Rides offers zero-cost mass transportation options from major events like the Kentucky Derby. Uber Rides encourages consumers to use Uber and has a lottery for free rides with Uber for a year. Designated Driver programs partner with TEAM coalition to promote the use of designated drivers at sporting events.
Sponsor: Molson Coors
Date: 2013
Implementation: North America
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Relevant UN SDGs:
This mobile service sends a personal driver to your location who will drive you to your destination in your own car. The programme has forged national partnerships with leading liquor and wine companies like CIROC and Brown-Forman and offers a safe and reliable transportation alternative.
Sponsor: Dryver
Date: 2010
Implementation: North America
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A lesson plan and assessment to teach high schoolers about the dangers of drinking and driving and exploring the effectiveness of anti-drinking initiatives.
Sponsor: MediaSmarts and Health Canada
Implementation: North America
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An advertising campaign that provides retailers with point-of-sale materials displaying the “21 Means 21” message to reinforce the importance of checking IDs. For consumers 21 or older, the message emphasizes that it is illegal to buy alcohol for — or to serve it to — anyone who is underage. Coors also includes a “21 means 21” logo on all marketing bound for college athletics, campuses, or other collegiate spaces.
Sponsor: Molson Coors
Date: 2019
Implementation: North America
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Relevant UN SDGs:
