Own Your Limits is an educational campaign for the U.S. military. The mission of the campaign is to help Service members learn how to drink responsibly, if they choose to drink alcohol. Resources are also available for professionals who educate, support or work with Service members.
Sponsor: U.S. Department of Defense
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
A guide for evaluating the efficacy of targeted prevention measures around alcohol which provide information, raise knowledge and awareness, and aim to help change behavior in an effort to reduce potential harms around drinking.
Sponsor: IARD
Date: 2015
Implementation: Europe, North America
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Relevant UN SDGs:
An e-booklet called “Let’s Keep Talking: A Guide for Parents to Talk to their Teens About Not Drinking” written as a resource for parents to educate their children about how to drink responsibly.
Sponsor: Molson Coors
Date: 2018
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
An article directed for teens explaining how alcohol affects the body. Also includes advice on how to deal with peer pressure and how to get help.
Sponsor: Nemours
Date: last reviewed in September 2016
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines.
Sponsor: Wine Institute
Date: 1 January 2014
Implementation: North America
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Relevant UN SDGs:
DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing is a code to conduct advertising and marketing practices of spirits in the United States to adults of legal purchase age in a responsible and appropriate manner.
Sponsors: Distilled Spirits Council of the United States (DISCUS)
Date: Since 1934
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
The Beer Institute Advertising and Marketing Principles for the advertisement and marketing of beer directed to reasonable adult consumers of legal drinking age.
Sponsor: The Beer Institute
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
A publication that offers basic guidelines for alcohol consumption for women in the United States and discusses medical repercussions when women decide to consume alcohol while pregnant.
Sponsor: National Institute on Alcohol Abuse and Alcoholism (NIAAA)
Date: 2012
Implementation: North America
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Relevant UN SDGs:
National Organization on Fetal Alcohol Syndrome’s (NOFAS) educationally focused website that offers information about birth defects associated with Fetal Alcohol Syndrome (FAS) and seeks to improve the lives of individuals and families affected by FAS.
Sponsor: National Organization on Fetal Alcohol Syndrome
Implementation: North America
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Relevant UN SDGs:
This resource addresses common myths and misconceptions about the dangers of drinking during pregnancy. The site also provides resources and advice to those who believe their child might be suffering from Fetal Alcohol Syndrome.
Sponsor: Proof Alliance
Date: 2014
Implementation: North America
More information on this initiative.
Relevant UN SDGs:
