Free breathalyzer test initiative by Sogrape aims to raise awareness about the risks of drink driving. In 2020, at the 17th edition of “Essência do Vinho”, Sogrape reached over 2’000 visitors with information regarding drinking and driving, the benefits of a moderate consumption and the risks of alcohol abuse.
Sponsors: Sogrape
Date: 20 February 2020
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
The educational campaign “Good Wine” of the HNT encourages young and novice wine consumers to consume quality Hungarian wine consciously and in moderation.
Sponsors: HNT
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
The campaign, “A good wine can be served with anything, never without moderation” by members of the vine and wine highlights the link between wine, food, and moderation through the promotion of 7 “foodista” profiles: Gastronomaniac, Veggie gourmand, Barbecue master, Street lover, Traditionista, Sweet beak and Aperitif lover.
Sponsors: Vin et Société, Les hommes et les femmes de la vigne et du vin
Date: January 2021
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
A campaign that disseminates the message that water and wine not only combine well, but also belong together as a means of preventing high BAC levels is being hosted by The Deutsche Weinakademie (DWA) and three other mineral water companies across Germany.
Sponsors: The Deutsche Weinakademie (DWA) and the three mineral water companies Fachingen Heil- und Mineralbrunnen GmbH / Birlenbach, Schwollener Sprudel GmbH & Co. KG / Schwollen, and SELTERS Mineralquelle Augusta Victoria GmbH / Löhnberg
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
A guide for evaluating the efficacy of targeted prevention measures around alcohol which provide information, raise knowledge and awareness, and aim to help change behavior in an effort to reduce potential harms around drinking.
Sponsor: IARD
Date: 2015
Implementation: Europe, North America
More information on this initiative.
Relevant UN SDGs:
Código de autorregulação da comunicação comercial is a Code of Self-Regulation of Commercial Communications. The Code gives advertising and commercial communication tools to enable wine and spirits producers and companies to provide consumers with information about their products. Available in Portuguese.
Sponsor: Vinhos e Bebidas Espirituosas
Date: 22 June 2018
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
The campaign of Don’t Drink And Drive has the goal of reducing the quantity of alcohol-related traffic accidents in Germany. Their focus is on disseminating information on the consequences of drinking and driving with a particular focus on educating young people.
Sponsor: Verband Deutscher Sektellereien, Bundesverband der Deutschen Spirituosen-Industrie Un Importeure e. V., Deutsche Wein Akademie, Die deutschen Brauer, Private Brauereien
Date: 1993
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
Best Bar None is an award and accreditation scheme aimed primarily at promoting responsible management and operation of alcohol licensed premises.
Sponsor: U.K. Home Office, Diageo, Heineken and Pernod Ricard
Date: (piloted in 2003) ongoing
Implementation: (piloted in Manchester) Europe
More information on this initiative.
Relevant UN SDGs:
SpiritsEUROPE responsible marketing communications guidelines that assists their members conduct product advertising and marketing.
Sponsor: SpiritsEUROPE
Date: 2015
Implementation: Europe
For More information on this initiative.
Relevant UN SDGs:
The Portman Group’s document that provide producers and packagers of alcoholic beverages with guidance on how to communicate alcohol and health-related information to consumers, across multiple channels. This guidance has been produced in consultation with the British Beer and Pub Association, the National Association of Cider Makers, the Scotch Whisky Association, and the Wine and Spirit Trade Association.
Sponsor: Portman Group
Implementation: Europe
More information on this initiative.
Relevant UN SDGs:
