Beba Com Cabeça is a programme that describes the physical effects of alcohol and stresses the importance of enjoying alcohol in moderation. Also, it is a campaign that discusses complications during pregnancy that can stem from alcohol consumption.

Sponsor: Associação Nacional de Empresas de Bebidas Espirituosas (Anebe) & Fórum Nacional Alcool e Saúde (FNAS)
Implementation: Europe

More information on this initiative.

Relevant UN SDGs:

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