Charles Jefferson
Co-President (Vice President of Federal & International Public Policy, Wine Institute, United States)
FIVS exists to speak for and represent the global wine sector — shaping fair, sustainable and responsible production standards and trade across all regions.
FIVS, the International Wine Federation, is the global voice of wine. We develop strong relationships, cultivate close collaboration, and support the growth of a wine industry that is open to all who wish to explore it.
As a worldwide membership organisation, we represent and advocate for the wine sector — building bridges between the vibrant face of modern wine and proud heritage; between thousands of wine businesses and global policy-making; and between responsibility and technical progress.
A thriving, dynamic and responsive international wine sector that generates sustainable economic growth in a fair operating environment and promotes responsible production and consumption of the world’s most recognised and culturally significant drink.
"FIVS's mission is to support the understanding, the operation, and the global needs of the international wine community. Whether it is tackling regulatory challenges, taking forward environmental sustainability initiatives, or dealing with fair rules and standards, we are here to help our industry thrive in an ever‑changing world."
— Julie Hesketh-Laird, CEO
FIVS reflects the diversity and global scope of the wine sector, giving voice to members spanning producers, vineyards, bottlers, retailers, and more — across regions, cultures, and the wine supply chain. This is the basis of our impactful advocacy. FIVS is the only global wine-sector organisation with a unique focus on wine, an internationally traded product. We engage extensively with global stakeholders in wine.
FIVS is the only organisation in the alcohol body sector to hold official observer status at Codex Alimentarius and, also is an official observer at the Organisation Internationale de la Vigne et du Vin (OIV) and the World Intellectual Property Organization (WIPO) where many future national wine rules originate.
Everything we do is rooted in sound evidence and a commitment to responsibility in key areas such as the environment, economic sustainability, and public health, delivered with enduring optimism for the future of wine, and a passion for preserving its heritage and protecting its future.
This is a positive vision for wine that encourages innovation, promotes high standards, and supports a successful, sustainable path forward — in which the technical, cultural, and commercial value of wine is recognised, nurtured, and developed.
A global group with diverse experience and areas of expertise — uniting to represent the wine industry on the world stage.
Co-President (Vice President of Federal & International Public Policy, Wine Institute, United States)
Co-President (Secretary General, Comité Européen des Entreprises Vins, Belgium)
Vice-President (Managing Director - Brand Strategy, Constellation Brands, United States)
Vice-President (Chief Executive, WSTA, United Kingdom)
Vice-President (General Manager of Advocacy and General Counsel, New Zealand Winegrowers, New Zealand)
Treasurer (Secretary General, AFED, France)
Secretary (President, AFED, France)
Assistant Secretary (President & CEO, Wine Growers Canada, Canada)
Member-at-Large (Director-General, Spanish Wine Federation, Spain)
Member-at-Large (General Manager - Regulation and General Counsel, Wine Australia, Australia)
The operational team coordinating the ongoing functionality and activities of The International Wine Federation.
Chief Executive (through Hesketh-Laird Consulting)
Policy Director
Office Manager
FIVS comprises a General Assembly (our members), a Presidential Council (our Board), and an Executive (our Team). Our work is supported by several committees.
Held twice annually in important winegrowing regions and markets, FIVS General Assemblies include representatives from each member.
The FIVS Presidential Council is essentially the FIVS Board. It sets the FIVS Strategy and is accountable to the General Assembly for its implementation.
The FIVS Executive coordinates activities to ensure the smooth functioning of the Federation, its committees, and its programme of work to deliver on our strategy.
Dedicated committees report to PRESCO and drive FIVS positions on substantive issues:
The Scientific & Technical Committee supports all our Committees and PRESCO ensuring our work is founded on sound science.
FIVS was established in Europe in the early 1950s, in a period of great economic development for the alcohol beverage sector.
Since then, our mission has expanded with increased internationalisation and a growing membership across continents.
Creation of the Fédération internationale des industries et du commerce en gros des vins, spiritueux, eaux-de-vie et liqueurs — with 12 founding European members.
First FIVS member in North America.
First FIVS member in Oceania.
First FIVS member in Africa.
• Observership status with Codex Alimentarius.
• Introduction of 'FIVS' acronym.
• First FIVS member in Latin America.
Observership status with OIV.
First FIVS member in Asia.
'Triple bottom line of sustainability' alignment.
Adoption of FIVS as organisation name.
FIVS 70th Anniversary.
FIVS appoints its first CEO.
FIVS 75th Anniversary.
FIVS refreshes identity to FIVS, The International Wine Federation, though legal basis remains unchanged.
”Wine has a bright future. As the world’s most culturally significant drink we will continue to support, protect and champion wine, advocating for the sector globally. We continue to shine a light on the great work of the sector in sustainable production, marketing and consumption of wine and offer space for our members to share their good practices among the global winegrowing community.”