Urging regulators to embrace digital wine labelling

Half of all wine is sold internationally but dated labelling rules make it harder for consumers, producers and governments to get the information they need and when they need it.

A single QR code can:
✅ Give consumers accurate, real-time information in their own language.
✅ Help producers reduce costs and simplify compliance.
✅ Support governments in oversight and sustainability goals.

The technology is ready. The wine sector is ready. Now, let’s put it to work. 

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