Wine is part of our shared cultural heritage, rooted in culture and centuries of tradition, craftsmanship and connection to place.
Across the world, wine brings people together around the table, through food, celebration, and conversation. The global wine sector is committed to promoting moderate and responsible consumption as part of a balanced lifestyle, supporting informed choices and a culture of enjoyment rooted in moderation.
From terroir-driven wines and culinary discovery to authentic hospitality and wine country tourism, wine strengthens rural economies, preserves cultural traditions, and creates meaningful human connection across generations and borders.
Region: Europe
Topic: Operating Responsibly
Year: 2021
The campaign, "A good wine can be served with anything, never without moderation" by members of the vine and wine highlights the link between wine, food, and moderation through the promotion of 7 “foodista” profiles: Gastronomaniac, Veggie gourmand, Barbecue master, Street lover, Traditionista, Sweet beak and Aperitif lover.
Region: Europe
Topic: Operating Responsibly
Year: 2003
Region: Europe
Topic: Operating Responsibly
Year: 2001
Region: Europe
Topics: Moderate Consumption, Operating Responsibly, Educating Young People
Region: Europe
Topic: Operating Responsibly
Year: 2021
Region: Europe
Topic: Operating Responsibly
Year: 2021
Source: "Recommendations on Healthy Nutrition in Albania" by Department of Public Health and FAO
Year: 2008
Recommendation: "(...) the intake limit should be not more than 2 beverages (each containing 10g alcohol) per day. Pregnant women should avoid taking alcohol."
Source: "Dietary Guidelines for the Argentinian Population" by the Ministry of Health
Year: 2018
Recommendation: "A responsible consumption for adults is a daily maximum of two measures for men and one for women." (p.100)
Source: The NHMRC's Australian Guidelines to Reduce Health Risks from Drinking Alcohol (p.2)
Year: 2020
Recommendation: "To reduce the risk of harm from alcohol-related disease or injury, healthy men and women should drink no more than 10 standard drinks a week and no more than 4 standard drinks on any one day. The less you drink, the lower your risk of harm from alcohol. A standard drink contains 10 grams of pure alcohol."
Source: Federal Ministry of Health and Women, Dialogue week on alcohol: How much is too much?
Year: 2019
Recommendation: "An average daily consumption of up to 24 grams of alcohol is considered to be “low risk” for men and 16 grams for women, which corresponds to around 0.6 liters or 0.4 liters of beer per day."
Source: Federal Public Service Public Health, Food Chain Safety and Environment
Year: 2018
Recommendation: "10 units per week should not be exceeded. This corresponds in fact to 10 glasses of wine of 10 cl or 10 glasses of pils type beer of 25 cl."
Source: Food Guide for the Brazilian Population Promoting Healthy Eating
Year: 2008
Recommendation: "Average daily consumption of alcohol considered risky (greater than two doses per day for men and greater than one dose per day for women)"
Source: Canadian Centre on Substance Use and Addiction (Update Coming Soon)
Year: 2018
Recommendation: "Reduce your long-term health risks by drinking no more than: - 10 drinks a week for women, with no more than 2 drinks a day most days. - 15 drinks a week for men, with no more than 3 drinks a day most days. Plan non-drinking days every week to avoid developing a habit. A drink means: 142 ml (5 oz.) of wine, 12% alcohol content."
Source: National Service for Prevention and Rehabilitation of Drug and Alcohol Use (SENDA) Watch your limits
Year: 2018
Recommendation: "Low risk consumption is considered "safer" or with "lower risk" with respect to negative consequences or damage. If a person decides to drink, only 1 standard drink in a same day is recommended for men and women. "
Source: National Health Commission for the People's Republic of China
Year: 2017
Recommendation: "For a male adult, it is advisable not to consume more than 25g of alcohol on a daily basis…For a female adult, it is adviseable not to consume over 15g of alcohol on a daily basis."
Source: National Institute of Public Health, Overview of national guidelines for moderate consumption of alcoholic beverages: low-risk doses of ethanol
Year: 2015
Recommendation: "1. Amount of 100% ethanol for women per day: 16 g,2. Amount of 100% ethanol for men per day: 24 g"
Source: Danish Health and Medicines Authority
Year: 2022
Recommendation: "Adults aged 18 and over: Do not drink more than 10 items per week Do not drink more than 4 items on the same day"
Source: Alcool-info-service, based on Public Health France and National Cancer Institute, Expert opinion (May 2017) commissioned by the Interministerial Mission for Combating Drugs and Addictive Behaviors (MILDECA) and the Ministry of Health Directorate General of Health (DGS).
Year: 2017
Recommendation: "(...) maximum 2 glasses per day, and not every day. These consumption guidelines are valid for both men and women (unless they are pregnant)."
Source: "Healthy eating – the main key to health " by the Public Health Department, Ministry of Labor, Health and Social Affaires and World Health Organization
Year: 2005
Recommendation: "If you drink alcoholic beverages, limit your daily amount of alcohol to 20 g."
Source: Federal Center for Health Education, Know Your Limit
Year: 2015
Recommendation: "Women should drink no more than one small glass (between 10 and 12 g of pure alcohol) and men no more than two small glasses per day. Completely abstain from alcohol at least two days a week to keep drinking from becoming a habit."
Source: Centre for Health Protection, Department of Health, The Government of the Hong Kong Special Administrative Region
Year: 2021
Recommendation: "Non-drinkers should not start drinking for the perceived health benefits of alcohol consumption. For those who choose to drink alcoholic beverages, limit the drink or even quit drinking to minimise alcohol-related harm. Do not binge drink at any time."
Source: Health Service Executive, Health Promotion Unit, A quick question, Ask About Alcohol: Weekly low-risk drinking guidelines
Year: 2019
Recommendation: "(...) less than 11 standard drinks for women, and 17 standard drinks for men. Drinks should be spread out over the week. Have 2 to 3 alcohol-free days per week. Drink no more than 6 standard drinks on any one occasion. The less you drink the lower the risk of developing alcohol-related health issues. In Ireland a standard drink has about 10 grams of pure alcohol. "
Source: Italy Ministry of Health
Year: 2022
Recommendation: "2 alcohol units per day for men 1 alcohol unit per day for women 1 alcohol unit per day for people over 65 zero units of alcohol under 18"
Source: Ministry of Health, Labor and Welfare Health information site for prevention of lifestyle-related diseases
Year: 2021
Recommendation: "moderate and moderate drinking is about 20g of pure alcohol per day on average. We also recommend that women, the elderly, and those who have a flushing reaction after drinking alcohol should drink less."
Source: The Ministry of Health, "Alcohol" by the National Centre for Addiction Prevention
Year: 2020
Recommendation: "For healthy adults, low risk consumption is deemed to be: for men, a max of 2 standard glasses of alcohol/day; for women a max of 1 standard glass of alcohol/day. One standard glass of alcohol is a glass containing between 10 and 12 grams of pure alcohol."
Source: Health Promotion and Disease Prevention Directorate
Year: 2017
Recommendation: The ideal situation is to not drink alcohol at all. Although low-risk drinking refers to limiting drinking to amounts and patterns that are unlikely to cause harm, there is no definite safe level for drinking alcohol. Harm to one’s health arising from regular drinking can develop over many years. To keep health risks low, one should not drink more than fourteen standard drinks per week spread over five days. Even on special occasions one should never drink more than four standard drinks in any one day. No alcohol at all should be drunk on at least two days each week. This is valid both for men and women alike.
Source: Ministry of Health, Dietary and physical activity guidelines (P.94)
Year: 2015
Recommendation: "1 drink for women and 2 for men a day." See also NOM-047-SSA2-2015 Health care for the age cohort 10 to 19 years old. Appendix D for guidance to primary care providers on parameters for determining low-risk consumption in healthy adults.
Source: "Guidelines Disk of Five" by the Netherlands Nutrition Center Foundation
Year: 2020
Recommendation: "Do not drink alcohol or at least not more than one glass per day."
Source: Alcohol.org.nz
Year: 2022
Recommendation: "Reduce your long-term health risks by drinking no more than: two standard drinks a day for women and no more than 10 standard drinks a week three standard drinks a day for men and no more than 15 standard drinks a week AND at least two alcohol-free days every week...The above advice is based on 'standard drinks'. A standard drink contains 10g of alcohol."
Source: Guidelines for Nutrition of the Population in the Republic of Macedonia
Year: 2014
Recommendation: "Any consumption is discouraged for children, young people, pregnant and breastfeeding women. Other adults may drink alcohol as long as they do so in moderation and with meals within certain limits."
Source: National Program for the Promotion of Healthy Eating Food Wheel
Year: 2020
Recommendation: "Maximum admissible intake / day: Men: 3 fine/imperial glasses Beer, 2 small glasses Wine, 1/3 cup Wiskey. Women: 2 fine/imperial glasses Beer, 1 small cup Wine, 1/5 cup Wiskey"
Source: Ministry of Health, "National Month of Consumption, Effects of Alcohol" (p.4)
Year: 2019
Recommendation: "Ladies: maximum 1 drink/day, maximum 7 drinks/week, maximum 4 drinks/occasion. Men: maximum 2 drinks/day, maximum 14 drinks/week, maximum 5 drinks/occasion."
Source: National Medical Research Center for Therapy and Preventative Medicine of the Ministry of Health of the Russian Federation
Year: 2020
Recommendation: "Is it possible to drink alcohol without harm to health? A safe amount alcohol does not exist. There is a level of consumption in which the risk will be quite small, however the World Health Organisation does not set clear values for such levels because the actual data shows that the healthies option is to not drink at all. "
Source: Institute of Public Health of Slovenia, Risky alcohol drinking, "Message in a bottle" (p.3)
Year: 2014
Recommendation: "MEN should not drink more than 14 glasses of alcohol a week (that is: no more than 2 glasses per day e.g. one bottle of beer per day) and no more than 5 glasses at one occasion; for WOMEN and for all people over the age of 65 there is a lower limit: no more than 7 glasses per week (ie: no more than 1 glass per day) and no more than 3 glasses on one occasion. In one deciliter of wine is about 10 grams of alcohol (...). This amount of alcohol (that is 10 grams) is also called one measure or one unit."
Source: aware.org.za
Year: 2020
Recommendation: "A unit of alcohol is a simple way of estimating the amount of pure alcohol in a drink and stands at around 10ml or 8g of pure alcohol. According to the South African breweries, as a general rule for responsible drinking, one should aim to consume nothing more than one unit of alcohol per hour which amounts to about 10ml of pure alcohol."
Source: Korea Institute for Health Promotion
Year: 2018
Recommendation: "Relatively low-risk alcohol intake (low-risk alcohol consumption) is 40 g or less for adult men and 20 g or less for women."
Source: Ministry of Health: Healthy Lifestyles
Year: 2020
Recommendation: "Women: 10g of alcohol/day. Men: 20g of alcohol/day"
Source: The National Food Administration, Healthy Living, Is drinking alcohol part of a healthy lifestyle?
Year: 2021
Recommendation: "According to the Nordic nutritional recommendations, intake should be limited to a maximum of 10 grams of alcohol per day for women and a maximum of 20 grams per day for men."
Source: Switzerland's Federal Commission for Alcohol Issues, Alcohol Consumption Guide
Year: 2018
Recommendation: "Healthy adult men shouldn't consume more than two glasses of alcoholic drinks per day. Healthy adult women shouldn't consume more than one glass of alcoholic drink day. A standard glass usually contains between 10 and 12 g of pure alcohol."
Source: Ministry of Health and Welfare National Health Science
Year: 2021
Recommendation: "If drinking, men should not exceed 2 drinks per day (10 grams of alcohol per drink), and women should not exceed 1 drink per day. ...The amount of alcohol per glass refers to about 160 ml of beer, about 66 ml of red and white wine, and about 20 ml of spirits such as whiskey, brandy and sorghum."
Source: Department of Health, UK Chief Medical Officers’ Low Risk Drinking Guidelines; National Health Service, Alcohol Misuse
Year: 2016
Recommendation: "To keep health risks from alcohol to a low level, both men and women are advised not to regularly drink more than 14 units a week. A unit of alcohol is 8g or 10ml of pure alcohol."
Source: Dietary Guidelines for Americans 2020-25
Year: 2020
Recommendation: "To help Americans move toward a healthy dietary pattern and minimize risks associated with drinking, adults of legal drinking age can choose not to drink or to drink in moderation by limiting intakes to 2 drinks or less in a day for men and 1 drink or less in a day for women, on days when alcohol is consumed."
