Todos podemos ser padres (We can all be parents)

This responsible consumption campaign focuses on the prevention of beer sales to minors, calling upon participants in the sale of beer to assume the role of the guardian of minors by being as vigilant as any normal parent would be. It is promoted on television and in newspapers, in addition to the distribution of point-of-sale material and the training of outlet staff, managers and owners.

For more information on this initiative, click here

Sponsor: Bavaria