///Marketing and Advertising

FIVS-ASSURE

The Portman Group Code of Practice

Fifth Edition of the Code of Practice for the naming, packaging and promotion of alcoholic drinks. It also provides a procedural framework for influencing, regulating and controlling industry practice.

For more information on this initiative, click here

Sponsor: Portman Group

The Portman Group Code of Practice2018-09-19T15:23:02+02:00

Producers’ Commitments Digital Guiding Principles

Commitments’ signatories global guiding prinicples for alcohol beverage marketing indigital media.

For more information on this initiative, click here

Sponsors: Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking

Producers’ Commitments Digital Guiding Principles2018-09-19T15:17:57+02:00

CCU Código Sobre Comunicaciones Comerciales Responsables

Guidelines to ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.

For more information on this initiative, click here

Sponsors: CCU

CCU Código Sobre Comunicaciones Comerciales Responsables2018-09-19T15:08:58+02:00

The Brewers of Europe Responsible Commercial Communications Guidelines

Guidelines to ensure that commercial communications for beer do not lead to excessive or irresponsible consumption, and is directed only at those above the legal drinking age.

For more information on this initiative, click here

Sponsors: The Brewers of Europe (CMBC)

The Brewers of Europe Responsible Commercial Communications Guidelines2018-09-19T14:59:43+02:00

Alcohol Beverages Advertising Code

A code designed to ensure that alcohol is marketed in a responsible manner in Australia.

For more information on this initiative, click here

Sponsors: The ABAC Scheme Limited

Alcohol Beverages Advertising Code2018-09-19T14:55:17+02:00

ARA Code of Commercial Communication

Code that to provides guidance for the commercial communication of alcohol beverages. Commercial communication includes advertising in all media (including all digital channels), packaging, promotions, merchandising and sponsorship.

For more information on this initiative, click here

Sponsors: Industry Association for Responsible Alcohol Use (ARA)

ARA Code of Commercial Communication2018-09-19T14:40:17+02:00