///Codes of Practice

FIVS-ASSURE

Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine)

The Code is a set of rules for self-regulation on advertising and commercial communications with the objective of promoting moderation and responsibility in the consumption of wine, as well as preventing its inappropriate use by underage consumers, pregnant women and drivers.

For more information on this initiative, click here

Sponsor: Organización Interprofesional del Vino de España

Código de Comunicación Comercial del Vino (Code of Commercial Communications of Wine)2019-01-21T15:48:55+00:00

Pernod Ricard Code for Commercial Communications

Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.

For more information on this initiative, click here

Sponsor: Pernod Ricard

Pernod Ricard Code for Commercial Communications2018-09-19T17:04:39+00:00

AB InBev Code of Commercial Communications

Commercial communications code to ensure that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.

For more information on this initiative, click here

Sponsor: AB InBev

AB InBev Code of Commercial Communications2018-09-19T16:52:17+00:00

Diageo Marketing Code

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

For more information on this initiative, click here

Sponsor: Diageo

Diageo Marketing Code2018-09-19T16:46:22+00:00

Brown-Forman Corporation’s Marketing, Advertising and Promotional Policy for Beverage Alcohol

Policy that applies to all activities performed to market Brown-Forman brands, including brand advertisement, on-and off-premise promotional activities, brand innovation activities, experimental marketing, consumer planning, and relationship marketing.

For more information on this initiative, click here

Sponsor: Brown-Forman

Brown-Forman Corporation’s Marketing, Advertising and Promotional Policy for Beverage Alcohol2018-09-19T16:32:51+00:00

Beam Suntory Global Marketing Code of Practice

Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.

For more information on this initiative, click here

Sponsor: Beam Suntory

Beam Suntory Global Marketing Code of Practice2018-09-19T16:26:31+00:00

AB InBev Responsible Marketing & Communications Code

Toolkit that provides member companies with practical guidance on how to embed social responsibility principles within their business. Also includes information on statutory and industry codes.

For more information on this initiative, click here

Also available in Spanish, Portuguese, French, Dutch, German, Russian, Ukranian, and Mandarin.

Sponsor: AB InBev

AB InBev Responsible Marketing & Communications Code2018-09-19T16:27:38+00:00

WSTA Toolkit: Social Responsibility

Toolkit that provides member companies with practical guidance on how to embed social responsibility principles within their business. Also includes information on statutory and industry codes.

For more information on this initiative, click here

Sponsor: The Wine and Spirit Trade Association (WSTA)

WSTA Toolkit: Social Responsibility2018-09-19T15:51:45+00:00

Wine Insitute Code of Advertising Standards

Wine Institute guidelines for wine marketing aimed at adults in a responsible and appropriate manner. It also includes the responsible content and placement of all communications concerning wines.

For more information on this initiative, click here

Sponsor:  Wine Insitute

Wine Insitute Code of Advertising Standards2018-09-19T15:46:37+00:00