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FIVS-ASSURE

Body Effects of Alcohol Interactive Tool

An interactive, flash tool that demonstrates the effects that alcohol has on the various parts of the human body.

For more information on this initiative, click here

Sponsor: New Zealand Health Promotion Agency

Body Effects of Alcohol Interactive Tool2018-10-26T14:49:28+00:00

Best Bar None

Programme aimed primarily at promoting responsible management and operation of alcohol licensed premises.

For more information on this initiative, click here

Sponsor: U.K. Home Office, Diageo, Heineken and Pernod Ricard

Best Bar None2018-10-18T17:44:56+00:00

TeenHealth

An article directed for teens explaining how alcohol affects the body. Also includes advice on how to deal with peer preassure and how to get help.

For more information on this initiative, click here

Sponsor: Nemours

TeenHealth2018-09-19T17:30:24+00:00

Pernod Ricard Code for Commercial Communications

Code to ensure that Pernod Ricard’s commercial communications do not encourage irresponsible consumption or misuse of any kind, as well as inappropriate advertising.

For more information on this initiative, click here

Sponsor: Pernod Ricard

Pernod Ricard Code for Commercial Communications2018-09-19T17:04:39+00:00

AB InBev Code of Commercial Communications

Commercial communications code to ensure that beer advertising is directed only to those above the legal drinking age, is carried out in a socially responsible manner, and is sensitive to local and cultural differences between the markets.

For more information on this initiative, click here

Sponsor: AB InBev

AB InBev Code of Commercial Communications2018-09-19T16:52:17+00:00

Diageo Marketing Code

Ten marketing principles to ensure that all activities are depicting and encouraging only responsible and moderate drinking, and never target those who are younger than the legal purchase age for alcohol.

For more information on this initiative, click here

Sponsor: Diageo

Diageo Marketing Code2018-09-19T16:46:22+00:00

Brown-Forman Corporation’s Marketing, Advertising and Promotional Policy for Beverage Alcohol

Policy that applies to all activities performed to market Brown-Forman brands, including brand advertisement, on-and off-premise promotional activities, brand innovation activities, experimental marketing, consumer planning, and relationship marketing.

For more information on this initiative, click here

Sponsor: Brown-Forman

Brown-Forman Corporation’s Marketing, Advertising and Promotional Policy for Beverage Alcohol2018-09-19T16:32:51+00:00

Beam Suntory Global Marketing Code of Practice

Beam Santorum standards for responsible marketing and advertising directed to legal purchase age (LPA) adults who choose to drink.

For more information on this initiative, click here

Sponsor: Beam Suntory

Beam Suntory Global Marketing Code of Practice2018-09-19T16:26:31+00:00

AB InBev Responsible Marketing & Communications Code

Toolkit that provides member companies with practical guidance on how to embed social responsibility principles within their business. Also includes information on statutory and industry codes.

For more information on this initiative, click here

Also available in Spanish, Portuguese, French, Dutch, German, Russian, Ukranian, and Mandarin.

Sponsor: AB InBev

AB InBev Responsible Marketing & Communications Code2018-09-19T16:27:38+00:00