Responsibility Has Its Rewards® initiative enters designated drivers in a sweepstakes to win prizes at sporting events.
Sponsor: TEAM (Techniques for Effective Alcohol Management) Coalition
Date: 2002
Implementation: North America
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Relevant UN SDGs:
Provides Lyft discounts to adults in the Washington DC area on high-risk holidays. Campaign information is also available in Spanish.
Sponsor: Washington Regional Alcohol Program, Lyft
Date: 1991
Implementation: North America
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Relevant UN SDGs:
The KRZYŚ Safe and Sober Driver campaign provides designated drivers with badges labeled “Krzys” to signify that they will not consume alcohol beverages at the event in question. Helps organize a yearly “night without accidents” across the EU.
Sponsor: KRZYŚ Foundation and MIVA Polska y Krzysztof Hołowczyc “Bezpieczna Bezpieczny” Foundation
Date: 2005
Implementation: Europe
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Relevant UN SDGs:
PASS (Proof of Age Standards Scheme) is UK’s national guarantee scheme for proof-of-age cards. The goal is to establish a common standard; an easily recognisable identity card to protect retailers of age-related sales from fake cards.
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Relevant UN SDGs:
We Don’t Serve Teens is a website that details steps for management to set up effective and comprehensive training for employees. It provides information as to the specific points an alcohol beverage training programme and alcohol beverage serving policy should encompass.
Sponsor: Federal Trade Commission
Implementation: North America
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Relevant UN SDGs:
The LAPD sponsors four-hour educational courses on responsible serving to those employed in the alcohol beverage serving industry. The programme is available in English, Spanish, Korean and Cantonese.
Sponsor: Los Angeles Police Department (LAPD)
Implementation: North America
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Relevant UN SDGs:
A website designed to give parents tips on how to start a dialogue about alcohol beverages with their children. The website also has an integrated training and the organisation conducts workshops for parents in schools around Germany.
Sponsor: BSI & Bundes ElternRat (German Parents’ Council)
Date: 2005
Implementation: Europe
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Relevant UN SDGs:
Botvin LifeSkills Training is a classroom-based alcohol and drug abuse prevention programme for upper elementary through junior high school students. The programme teaches personal and social skills as well as drug resistance skills. It is designed to be taught in a sequence over 3 years.
Sponsor: LifeSkills Training
Date: 1996
Implementation: International
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Relevant UN SDGs:
School Health and Alcohol Harm Reduction Project Education Program is a research-based strategy of promoting responsible consumption by providing three phases of alcohol harm reduction lessons during secondary school. It aims to reduce the level of alcohol related harms in students who consume alcohol beverages and to reduce the risks to students who do not consume alcohol beverages but interact with others who do.
Sponsor: National Drug Research Institute Australia
Date: 2002
Implementation: Oceania
More information on this initiative.
Relevant UN SDGs:
